Advertisement
Becky Ebenkamp

SOAPnet's 'Belles' Wrings Johnson & Johnson Deal

SOAPnet is launching Southern Belles: Louisville, an original reality series, on May 21 with sponsor Johnson & Johnson and promo partners AT&T, Sephora, PAMA pomegranate liquor, Tarte Cosmetics and Essie…

Former Disney Exec Embarks on 'Global Wonders'

Brand: Global Wonders Headquarters: Pasadena, Calif.Product: Educational DVDs and CDs for preschoolers that promote cross-culturalismLaunch date: October 2008Sales: Projected 2009 sales of $3-5 millionTarget demo: Moms with preschoolersCompetition: Educational toys,…

Sunrise Greetings Strikes 'Happi' Licensing Deal

Artist and illustrator Dena Fishbein (“Dena Designs”) is debuting a line extension called “Happi by Dena,” a licensing deal that will include an arrangement with Sunrise Greetings to have her…

West Coast Ad Vets Launch Motta+Morris

LOS ANGELES Ad vet Brian Morris, who spent 26 years at Dailey & Associates and rose to CEO of the shop, has returned to the market with friend and colleague…

More Cute Critters From Japan

LOS ANGELES Move over, Domo. There’s a new cute Japanese weirdo blob debuting at the Licensing International Expo this June. Mameshiba are puppy-faced cartoon characters who live inside of beans…

The Latest Cute Critter from Japan

Move over, Domo. There’s a new cute Japanese weirdo blob debuting at the Licensing International Expo this June. Mameshiba are puppy-faced cartoon characters who live inside of beans and spout…

Teleflora Brings Back 'Talking Flowers' for Mother's Day

Fresh off a controversial Super Bowl ad that raised Valentine’s Day floral sales during a sales drought, Teleflora is adding a new execution to its “Talking Flowers” work for Mother’s…

For Teleflora, Talk Is Cheap

NEW YORK Fresh off a controversial Super Bowl ad that raised Valentine’s Day floral business during a sales drought, Teleflora is adding a new execution to its “Talking Flowers” work…

Petsmart Fetches Animal Planet Licensing Deal

Animal Planet is trying to make the licensing leap from media authority to trusted pet brand with an exclusive pet product retail program at Petsmart stores. The Discovery Communications network…

Ben & Jerry's Tries New Recipe for Store Design

The problem (pictured left): Whether a person’s palate leans more toward Cherry Garcia or Stephen Colbert’s Americone Dream, Ben & Jerry’s gets the majority of its sales from prepacked pints…

Advertisement