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Becky Ebenkamp

Japanese Critter Domo Attacks 7-Eleven

Domo, the chocolate Twinkie-like Japanese critter that Target tapped for a Halloween promo last year, is now shacking up with 7-Eleven. A six-week program, hitting Oct. 1, includes a proprietary…

Jamba Juice Blends with Licensing Partners

Move over, bananas and blueberries. Jamba Juice has signed on natural foods company Oregon Ice Cream and toy developer Think Wow Toys as licensees for its recently launched consumer packaged…

State Farm Evolves on 'Idol'

LOS ANGELES State Farm evolves its "Intersections" campaign with the debut of a 90-second ad tonight during the American Idol finale on Fox.The commercial, which is set to the Jackson…

State Farm Evolves Ad Campaign on Fox's 'Idol'

State Farm evolves its "Intersections" campaign with the debut of a 90-second ad tonight during the American Idol finale on Fox.The commercial, which is set to the Jackson 5 song…

State Farm Gets Emotional to the Tune of 'I'll Be There'

State Farm evolves its "Intersections" campaign with the debut of a 90-second ad tonight during the American Idol finale on Fox.The commercial, which is set to the Jackson 5 song…

CLIO's Clique

Mad men, mavericks and Manilows (well, just one of those) were on hand to celebrate in Las Vegas May 12-14 with the international advertising industry at the 50th anniversary of…

Integrated Beverage Group Pitches Neutraceutical Dessert

Brand/company: Integrated Beverage GroupHeadquarters: Farmingdale, N.Y.Products: Power Ice, Children's Throat Cooler, Skinny Dippers, Jakemans lozenges Launch date: 2007Sales: 2007: $300,000; 2008: $2,100,000. Sales growth: 690 percentTarget demo: Varies by productCompetition:…

CLIO: Nick Law's Art (and Science) of War

LAS VEGAS A culture war's been brewing at advertising agencies, said Nick Law, evp, North American CCO at R/GA, on Thursday at the final day keynote speech of the 50th…

CLIO: 'Advertising Agencies Are Dead,' Says Exec

"Advertising agencies are dead." That's what Tony Granger, global chief creative officer at Young & Rubicam, New York, told an audience of industry professionals during the opening  keynote question-and-answer session…

Execs Stay Upbeat at CLIOs

LAS VEGAS "Advertising agencies are dead." That's what Tony Granger, global chief creative officer at Young & Rubicam, New York, told an audience of industry professionals during the opening  keynote…

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