Continuing its strategy of developing unique retail partnerships in a tough economic market, Marvel Entertainment is teaming with Gap unit Old Navy for a back-to-school promotion featuring exclusive Spider-Man, Incredible…
LOS ANGELES Matt Bonin, a five-year Crispin Porter + Bogusky vet, has accepted the newly created position svp, director of integrated production at Trailer Park here, effective Sept. 1.In the…
Take a look at the typical agency Web site and you'll find a 60-second intro seemingly created by Industrial Light & Magic, a portfolio full of award-winning work and staff…
As music sales continue to drop like they’re not so hot throughout the industry, Island Def Jam Music Group is jamming on a new business model: integrating brands into artists’…
7-Eleven and Pepsi Max will sponsor World Wrestling Entertainment’s 2009 SummerSlam pay-per-view event airing on Sunday, Aug. 23.Presenting partner 7-Eleven will launch a four-week nationwide storefront branding campaign that kicks…
LOS ANGELES When one mentions the name Dave Thomas in relation to advertising, we think of the late Wendy's founder, who had a penchant for starring in ads for his…
LOS ANGELES After a review involving 12 agencies, Santa Monica, Calif.-based RPA has won the California Department of Public Health's three- to five-year California Tobacco Control Program account. The budget…
The idea: Municipal bike-sharing programs—read: the installation of free or low-cost cycles that residents can check out at kiosks and ride around town—are about as “European” as, well, the euro.…
Lance Armstrong will advocate his passion for social media and bring brand sponsors Oakley, Nissan and Clear2o along for the ride by teaming with healthy living community Web site Livestrong.com.…
Post cereals’ Pebbles brand will use online gaming as a lure to launch PebPals, a philanthropic campaign that supports Australia Zoo Wildlife Warriors Worldwide USA, a wildlife conservation charity founded…
