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Becky Ebenkamp

Brands Join Virtual Gift Giving on Twitter

LOS ANGELES Twitter’s 24 million monthly users now have a way to send branded virtual goods to one another courtesy of AdNectar, which has launched a marketing platform for the…

Ignited Wins Digital Planning, Buying for NBCU TV Group

El Segundo, Calif. agency Ignited has won digital media planning and buying duties for the NBC Universal Television Group, an account that includes all shows and branding efforts for the…

Ignited Picks Up NBCU TV's Digital Media Biz

LOS ANGELES El Segundo, Calif., agency Ignited has won digital media planning and buying duties for the NBC Universal Television Group, an account that includes all shows and branding efforts…

iPhone Now Full of 'Spirit'

To get into The Spirit of the film's Christmas Day release, studio Lionsgate and digital media company Big Stage Entertainment developed a mobile app that lets consumers swap the movie's…

'The Spirit' App Debuts on iPhone

LOS ANGELES To get into The Spirit of the film's Christmas Day release, studio Lionsgate and digital media company Big Stage Entertainment developed a mobile app that lets consumers swap…

G.E. Focuses on Print, Online Solutions

General Electric launched a print advertisement this week, along with new Web video installments, focusing on its message of innovation and how environmental solutions will be part of the company's…

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