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Becky Ebenkamp

P&G's 'Rouge' Goes Nationwide

NEW YORK Procter & Gamble is gearing up for the nationwide launch of its health and beauty magazine, Rouge. The title has been in test markets in the U.S. and…

Brands Join Virtual Gift Giving on Twitter

LOS ANGELES Twitter’s 24 million monthly users now have a way to send branded virtual goods to one another courtesy of AdNectar, which has launched a marketing platform for the…

Brands Join Virtual Gift Giving on Twitter

Twitter’s 24 million monthly users now have a way to send branded virtual goods to one another courtesy of AdNectar, which has launched a marketing platform for the social media…

Coke Gets Extra Fizz From Live Nation Deal

LOS ANGELES Coca-Cola has entered into a multiyear marketing and sponsorship alliance with Live Nation, the world's largest concert promoter.As "the official soft drink of Live Nation," Coke will develop…

Coke Gets Extra Fizz From Live Nation Deal

Coca-Cola has entered into a multiyear marketing and sponsorship alliance with Live Nation, the world's largest concert promoter.As "the official soft drink of Live Nation," Coke will develop cross-marketing deals…

KLM Watches Traffic Take Off

KLM Airlines is harnessing the influence of YouTube star “Mr. Safety” to fuel a promotion touting the airline’s reach to exotic destinations.The promo, designed by branded entertainment studio Madison Road…

Coming to a Mall Near You: Coke-Sponsored Movie-oke

Coke Zero and L’Oréal are getting ready for their close-ups by sponsoring the Yoostar Casting Agency Tour, a nine-city crosscountry jaunt with 25 stops at college campuses and malls to…

Old Tyme Hot Dogs Get New Design

Before: Kayem’s packaging needed to say goodbye to the banner proclaiming “DELI” since consumers didn’t know what that meant. Also needed? Some color correction and a more prominent logo.The idea:…

Togo's Launches Its Meatiest Marketing Push

With a marketing budget no bigger than a breadbox, San Jose, Calif.-based sandwich shop Togo’s is the latest QSR to engage in a media meat war. In local TV and…

Preschool Brand on Fast Track

LOS ANGELES Licensing industry vet Maureen Taxter has been appointed to the newly created position of svp, U.S. consumer products at London-based children’s entertainment company Ludorum. Taxter’s first priority will…

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