Becky Ebenkamp
P&G's 'Rouge' Goes Nationwide

NEW YORK Procter & Gamble is gearing up for the nationwide launch of its health and beauty magazine, Rouge. The title has been in test markets in the U.S. and…

October 8, 2009, 12:00 AM EDT

State Farm Evolves Ad Campaign on Fox's 'Idol'

State Farm evolves its "Intersections" campaign with the debut of a 90-second ad tonight during the American Idol finale on Fox.The commercial, which is set to the Jackson 5 song…

May 20, 2009, 12:00 AM EDT

Home and Garden TV Develops Licensing Program

Scripps Networks has selected The Beanstalk Group as the agency that will represent and develop the licensing program for its Home and Garden Television, which will include everything from home…

January 20, 2009, 12:00 AM EST

Updated: Teleflora to Launch Super Bowl Ad Campaign

Hoping to remind male viewers that Valentine's Day is just around the corner, Teleflora will run its first ever Super Bowl ad during the 2009 game. Florists, in general, have…

January 8, 2009, 12:00 AM EST

Kia Sponsors USA's 'Psych'

NEW YORK Kia Motors will take a bigger role on USA Network this year by sponsoring the Jan. 9 opener of TV series Psych. The partners have created a custom…

December 31, 2008, 12:00 AM EST

TNT, Hyundai to Give Genesis 'Leverage'

The Hyundai Genesis luxury sedan's high-tech bells and whistles will be featured throughout the 13-week run Turner Network Television's new original show Leverage. Billed as a high-octane adventure starring Timothy…

December 1, 2008, 12:00 AM EST