Barry Lowenthal

Why Norman Pearlstine as Chief Content Officer Is a Brilliant Move

There's no need to keep church from state in today's transparent world

I was having lunch with a publisher of an important business magazine, owned by a Time Inc. competitor. He asked me what I thought about Norman Pearlstine returning to Time…

Why Companies Need a Head of Content Strategy, Creation and Distribution

Data mining their own information

Content is marketing, we all know that. But marketing is also content. So are HR manuals, social media policies, annual reports, analyst reports, research studies, customer evaluations, product reviews, employee…

Everything You Know About the Media Biz Is About to Change

Programmatic buying will turn data jockeys into rock stars

The reason we spend so much time planning is because the consequences of making wrong media calls are very, very costly. We could buy media against the wrong target, wasting millions…

Voice: Living the Dream

While waiting on the promise of iTV, one Apple devotee regales in a fantasy of swipe remotes and targeted ads

I just unwrapped my brand-new, recently released iTV. It’s amazing! It looks like a 42-inch iPad that I mounted on my living room wall. I could’ve used the stand, but…