Barry Lowenthal
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Everything You Know About the Media Biz Is About to Change
Programmatic buying will turn data jockeys into rock stars
The reason we spend so much time planning is because the consequences of making wrong media calls are very, very costly. We could buy media against the wrong target, wasting millions…
Voice: Living the Dream
While waiting on the promise of iTV, one Apple devotee regales in a fantasy of swipe remotes and targeted ads
I just unwrapped my brand-new, recently released iTV. It’s amazing! It looks like a 42-inch iPad that I mounted on my living room wall. I could’ve used the stand, but…
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