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Barry Janoff

Adidas Appeals to the Court

The start of the 2008-09 NBA season will come with a lot of support from league marketing partners, but perhaps none so extensive as adidas

FTC Shuts Down 'Spam Gang'

NEW YORK Just when you thought no one cared that your e-mail box was overloaded with spam, along comes the Federal Trade Commission to prove you wrong.The FTC said it…

FTC Shuts Down 'Spam Gang'

Just when you thought no one cared that your e-mail box was overloaded with spam, along comes the Federal Trade Commission to prove you wrong.The FTC said late Tuesday that…

Presidential Candidates Hit the Internet Trail

Presidential candidates who include Internet, wireless and other forms of new media as a key part of their election campaign are more likely to attract young voters than candidates who…

Bridgestone Pumps Up NFL Deal

Bridgestone Firestone North American Tire, Nashville, Tenn., the official tire of the NFL, will be back for a third consecutive time when it sponsors the Super Bowl XLIV halftime show…

Hewlett-Packard Inks Deal with NBA

Hewlett-Packard has signed a multiyear deal with the NBA to become the league's official partner in the personal computer and printing categories. The global deal will see activation in the…

HP, NBA in Multiyear Pact

NEW YORK Hewlett-Packard has signed a multiyear deal with the National Basketball Association to become the league's official partner in the personal computer and printing categories. The global deal will…

Timex Runs (26.2 Miles) on Time

Timex may want to revive its classic tag, but with a slight change. The company has signed a four-year deal to become the first official timekeeper of the ING New…

Activision Signs Brad Jakeman as Creative Officer

Videogame company Activision, whose titles include the successful Guitar Hero series, said today that Brad Jakeman has been named to the newly created position of chief creative officer. Jakeman…

Google Unveils $4 Trillion Plan to Save Energy

Search engine Google said it has been searching for a ways to convert more of the U.S. to natural energy, save money and increase the number of jobs, all with…

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