Barbara Lippert

Social Media Strategies: Interview With Pete Wentz

Emo-pop band Fall Out Boy has been one of the most popular groups of its generation and genre—in part, due to its tapping of social media to connect with (and…

Social Media Confab: Interview With Facebook Author Kirkpatrick

How true to life is David Fincher's new movie The Social Network? Adweek columnist Barbara Lippert interviews author of The Facebook Effect David Kirkpatrick about the movie at this year's…

Cannes Recap: Ad World Retools for Facebook Age

It's fitting that Mark Zuckerberg's appearance was the hottest ticket at Cannes this year.VISIT OUR MICROSITE FOR FULL FESTIVAL COVERAGE

Augmented Adidas

Adidas is describing its newest line of shoes as "the first augmented reality experience in footwear." To the AR uninitiated, that phrase sounds a bit clunky. How about "the first…