Little-known historical fact: Marco Polo stole the idea for pizza from Korea where it was invented. Or, you know, maybe not. Anyway, that's the claim a Korean pizza chain makes…
Not all deal sites are created equal, said Beth Ellard, general manager of lifestyle website and newsletter DailyCandy. Speaking on an Advertising Week panel on women and marketing, Ellard talked about DailyCandy's version…
Advertising has become a multibillion dollar business on social networks, but Wired.com's John Abell wondered today whether the model is "sustainable." Abell moderated a panel this morning at Advertising Week, so his remarks…
What's the secret to creating popular content that promotes your brand? Don't think of it as advertising. That was the advice offered today at an Advertising Week panel about content marketing—where…
Foursquare may be one of the hottest startups around, but director of partnerships Jonathan Crowley (brother of CEO Dennis) admits that it's not a household name on the level of…
We're inching closer to a world where advertisers can accurately measure results across devices and media, according to presentations today by the Coalition for Innovative Media Measurement. The group, which…
The panel topic may have been whether ad agencies need to "think like tech companies," but Jon Steinberg, president of viral marketing company BuzzFeed, suggested that the opposite question might…
With his startup ChartBeat, CEO Tony Haile has already changed the way many online publications operate, by providing them with real-time data about who is visiting their website. Now, Haile says…
The secret to bringing brand advertising dollars online may be data—so say executives from the analytics arm of The Omnicom Group. Both Dean McRobie, chief technology officer at Omnicom's data and…
