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Anthony Crupi

Magna Global Eyes 6% Rise in U.S. Media Sales

World Cup, political spend will give TV a shot in the arm

Magna Global announced today that it revised its 2014 U.S. advertising forecast slightly upward, eyeing a 6 percent increase in overall media sales, for a total of $168 billion. The media agency…

C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue

Even incremental lifts will lead to a windfall

While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to…

Rivalries Abound in CBS Thursday Night Football Slate

Inaugural prime-time package could use a little Dallas dazzle

The National Football League on Wednesday night took the wraps off its 2014 regular-season schedule, and while CBS’ inaugural Thursday Night Football slate is packed with divisional rivalries, some of…

FX Networks, MillerCoors in 3-Year Partnership Deal

Integrations galore for top beer brands

The next time the Soviet spies Elizabeth and Philip Jennings tuck into a tin of caviar on the FX drama The Americans, the comely commies will likely wash down the…

Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront

Peacock poised to strike

After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV…

The 2014 Upfront Preview

How the big 4 stack up

Analogies are often facile things, contrivances designed to hammer home a theme when a light tap of the mallet would suffice. But in light of the fact that it’s a)…

Salem Scares Up Big Numbers for WGN America

First stab at scripted development draws a crowd Sunday night

The series premiere of WGN America’s first original scripted series, Salem, scared up some big numbers Sunday night, averaging 1.52 million viewers and a 0.5 rating among adults 18-49. Per Nielsen,…

F@¢K Yeah! HBO Renews Veep, Silicon Valley

Quick pick-ups for foul-mouthed Sunday comedies

HBO has picked up its merrily profane Beltway comedy, Veep, for a fourth season, while locking in the newbie Mike Judge strip, Silicon Valley, for a second run.  Created by Armando…

TiVo: Adherence to C3 Is Sucking Millions Out of TV Ad Market

$87.8 million down the tubes—and that’s just the impact on the top 10 shows

In what may be the most cogent argument for the adoption of the C7 ratings currency, TiVo Research on Monday revealed that broadcasters beholden to the dated C3 metric are…

Fizzy, Busy Finale for ABC’s Scandal

As Beltway drama blows up, 3 other network series await word of their fate

With no fewer than four broadcast series calling it a day, Thursday night was a time for cliff-hangers and farewells. But as has been the case throughout the season, only…

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