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Anthony Crupi

NFL Kicks Off ‘Together We Make Football’ Campaign

Fan contest launches in tonight’s Thursday Night Football tilt

A new promotional campaign from the National Football League kicks off during tonight’s Chiefs-Eagles game, and the star of the show is a 10-year-old phenom named Samantha Gordon. A tiny running…

Commercial Breaks Aren’t Twitter Breaks

Nielsen SocialGuide report says only 30 percent of TV tweets are sent in ad time

While Twitter is rapidly changing the way we watch live television, a new study suggests that the social media giant isn’t necessarily having a corrosive effect on commercial deliveries. According to…

Copywriter Turned Author Looks Back on Russia’s Shift to Capitalism

Elliott Holt

Specs Who Elliott Holt Age 39 New gig Author, You Are One of Them (Penguin Press) Old gig Copywriter and strategic planner, Grey Group, TBWAChiatDay, Saatchi & Saatchi Your agency background informs a good deal of…

What the Publicis-Omnicom Merger Means to Media Owners

Scale could help mega-agency drive down pricing

It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony. The convoluted machinations that will be…

Fox Bows Double Box Ad Format in MLB Broadcast

Picture-in-picture execution to pop up in Sox-Tigers game

After kicking the tires on the “double box” ad format in Nascar races and during the Jan. 4 AT&T Cotton Bowl Classic, Fox Sports is taking its innovative break to…

The Genius Who Produces ‘Pure’ Television

A look at Embassy Row’s Michael Davies

For reasons that are not immediately apparent, the girl with the vodka tonic is taking pictures of the actress on the Embassy Row TV monitor, even though the real thing…

Nascar Goes All-In With Green Initiative

New O&M spot to bow during Fox’s STP 400

As part of an ongoing eco-friendly initiative, Nascar on Sunday will roll out a new spot designed to illustrate how its drivers and corporate partners are chipping in to help…

That’s So Raven: A Sneak Peek at The Following’s Transmedia Experiment

Fox lures fans of the killer drama into a web of fear

Because even Poe-obsessed serial killers need friends, Fox is giving fans of its dastardly drama The Following a shot at buddying up with murder-happy mastermind Joe Carroll. Beginning Monday, visitors to…

Ad of the Day: StubHub

Ticket Oak gets the caffeine jitters in new spot from Duncan/Channon

StubHub’s unnerving Ticket Oak is back, and this time the arboreal altruist is in the throes of acute caffeine intoxication. As seen in a new 30-second spot created by agency of…

AMC Rolls Out 'Something More'

Cable net takes the wraps off new tagline, logo

As AMC prepares to transition from the zombie hordes of post-apocalyptic Georgia to the emotionally stunted suits of late-‘60s Madison Avenue, the network on Sunday night made a somewhat less…

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