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Anthony Crupi

Allstate’s Marketing Boss Talks Up ‘March Mayhem’

Assessing the ROI from such a large-scale push

From the now-ubiquitous Good Hands field goal net program to the increasingly chaotic pratfalls of anarchic pitchman Dean Winters, Allstate’s Pam Hollander, senior director of integrated marketing communications, has developed…

Turner, CBS Outdoor Tip Off NYC Subway Media Play

High-def screens light up 10 MTA stations

In what’s being billed as the biggest underground digital out-of-home network to date, CBS Outdoor and Turner Broadcasting System have teamed up to bring a little dazzle to the New…

The Voice Soars With Unilever Sponsorship

NBC in the ‘Clear’ with shampoo brand deal

CeeLo Green may be flaking on The Voice, but a new sponsorship deal ensures that fans of NBC’s musical competition series won’t be left scratching their heads. As it prepares to…

Spark's Chief Investment Officer Dives Back Into the TV Marketplace

'We’re scrappy and we operate with a chip on our shoulder'

Specs Who John Muszynski What Where How’s the transition back into TV buying been treating you? I’m very, very fortunate that I’ve had such a diverse experience base during the 33 years of working…

Anheuser-Busch Is the Super Bowl’s Top Sponsor

Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

Audi Revs Up Another Super Bowl Spot

60-second ad for the A3 sedan to air after halftime show

Audi is gearing up for its seventh straight Super Bowl appearance, signing on for 60 seconds of airtime in what may well be one of the most-watched segments in the…

Fox Sells Out the Super Bowl

In-game spots fetch $4 million per :30

Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media buyers…

TNT Scares Up Big Business With Mob City

Acura, DirecTV, Sony Pictures are marquee sponsors

The ratings for the first installment of Frank Darabont’s new TNT serial Mob City aren’t due for another 48 hours, but the stylish exercise in L.A. noir is already a…

Prime Time Ghost Town

Big Three draw record low ratings at 10 p.m.

It’s 10 p.m. … Do you know where your viewers are? If you program a broadcast television network, there’s a good chance they’ve either flipped to a cable channel or…

The CW Gets Social With Ford

In new campaign, viewers evangelize for the 2014 Fiesta

In what the network is characterizing as its most ambitious co-branded marketing campaign to date, the CW and Ford have teamed up on a cross-platform initiative that will give viewers…

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