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Anthony Crupi
What the Publicis-Omnicom Merger Means to Media Owners Scale could help mega-agency drive down pricing

It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony. The convoluted machinations that will be…

July 29, 2013, 5:25 PM EDT

Broadcast Reality Check Despite their popularity, unscripted shows play understudy to pricier fare

When the curtain goes up on the network upfront presentations in New York in mid-May, media buyers will get a first look at the usual cavalcade of pricey scripted series.…

April 23, 2012, 12:02 AM EDT

The CW Orders Full Seasons of 3 New Dramas ‘Secret Circle,’ ‘Ringer,’ ‘Hart of Dixie’ all picked up

The CW has given full-season orders for all three of its freshman dramas, picking up the back-nine episodes of Ringer, The Secret Circle, and Hart of Dixie. Each of the rookie…

October 13, 2011, 11:40 AM EDT

Rupert Murdoch Gets Lucky Timing of scandal protecting News Corp. in U.S.

The News Corp. hacking scandal hasn’t yet hit the big time in the U.S. But if it does, Rupert Murdoch and his global empire will have a real advantage: Timing.…

July 19, 2011, 6:17 AM EDT

Bill Simmons Banks Grantland Success on Sponsorships ESPN columnist works against CPM pricing

Like David Ortiz turning on a 3-1 meatball to send it shrieking over the right field porch at Fenway Park, Bill Simmons is going long. In so doing, he hopes…

June 9, 2011, 6:44 AM EDT

Zucker’s Return Engagement Includes More Than Just Couric

Months after his ignominious departure from 30 Rock, former NBC Universal CEO Jeff Zucker has popped back onto the media stage like a Vegas magician, reappearing with a flash of…

April 11, 2011, 12:00 AM EDT

Tiger's Losing Sunday Charge a Win for CBS

Tiger Woods on Sunday may have fallen short in his bid to win a fifth green jacket, but his electrifying surge in the front nine in the final round of…

April 11, 2011, 12:00 AM EDT

Exclusive: Bar, Hotel Viewing Lifts March Madness Numbers 20%

Having posted the strongest March Madness TV ratings since 2005, CBS and Turner Sports also experienced a major bounce among a fan base that can be somewhat difficult to pin…

April 7, 2011, 12:00 AM EDT

Oxygen Goes All Out With Glee

Cranking the volume up to 11, Oxygen on Monday presented media buyers with the most literal-minded interpretation of its “Live Out Loud” tagline, blaring through a choreographed upfront pitch that…

April 5, 2011, 12:00 AM EDT

A Real Dog, UConn-Butler Final Still Scores for CBS

It may well go in the books as the ugliest NCAA National Championship Game of all time, but Monday night’s UConn-Butler farce still put up some solid numbers for CBS.Despite…

April 5, 2011, 12:00 AM EDT

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