Anna Bager
Anna Bager is president and CEO of the Out of Home Advertising Association of America
In Uncertain Times, a ‘Play It Safe’ Strategy for Brands Will Be Anything But
It’s understandable that marketers will be tempted to take the conservative route over the next few months—but the unique moment we’re facing requires fiscal responsibility coupled with daring vision.
Focus Shifts to Digital Video at the NewFronts
Convergent TV
Building stronger relationships with audiences is paramount.
How to Thrive in Our Current Transforming Direct Brand Economy
Brand Marketing
Direct-to-consumer companies are leading the revolution.
When It Comes to Digital Video, Protecting Brand Safety Is Key
Convergent TV
Digital video innovation was at the center of this year's NewFronts.
How to Prepare for Mobile Advertising’s Fast-Approaching New Frontier
Performance Marketing
The technology industry has started rolling out new devices and touchpoints that are changing the meaning of mobile itself.
8 Predictions for Digital Video in 2017
Convergent TV
It's pretty clear on the verge of the end of the year that 2016 has been a truly extraordinary year for digital video. Anna BagerKevin Scanlon for Adweek
The 2016 Digital Content NewFronts Were Defined by Partnerships
Convergent TV
In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek
The Spectacle of NewFronts Is Over. Now the Real Work Begins for Publishers
Brand Marketing
The 2015 NewFronts are over. For the past two weeks in New York City, the momentum of digital video industry's growth was truly visible.