SABMiller positions its Abraxas beer as an "equinoctial brew for the chosen few." It is made just twice a year, and is pitched as the beverage of choice for "restless minds who live to solve enigmas."Stay with us, here.
Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.
To demonstrate its commitment to improving healthcare throughout Sri Lanka, Asiri Hospital Group and Leo Burnett created the first-ever bus ticket made of soap.
Based on the insight that people enjoy scratching the necks of beer bottles (who knew?), BBDO created a bottle for Beck's Germany that lets drinkers scratch whole designs into the packaging.
One in eight women are diagnosed with breast cancer, and 90 percent of breast cancer can be fully cured if it's caught early enough. With this in mind, and for Breast Cancer Awareness Month in October, coffee brand Carte Noire joined forces with BETC and the Pink Ribbon Foundation to produce a super-cheeky ad encouraging women to get screened regularly.
Ever feel like you belonged to the world of Charlie Brown and Lucy?Leading up to Fox Family's The Peanuts Movie, nostalgic fans can visit Peanutize Me!, which lets you transform yourself into a modern-day Peanuts character.
At Burger King in La Defense, the Paris business district, in-the-know users can get a "personal queuer" to wait in long lines for a Whopper.
For the launch of its new Scarf Bar, where users both online and in-store can customize their own scarves, Burberry decided to educate people on what goes into making one.When a brand launches a customization service, people (rightfully) assume their options are limited and at least somewhat automated to ensure fast service to the most customers possible. In other words, it can cheapen and commodify—the opposite of luxury.But this video succeeds in illustrating, beautifully, what a total headache it is to produce a Burberry scarf, while reminding you of its premium value—or, as one YouTube commenter put it, "why it's expensive."
Days before the opening match of the Rugby World Cup, Heineken surprised a Dublin pub chock-full of rugby fans with the coolest prize machine ever.
Coca-Cola kicks off National Hispanic Heritage Month (which runs from Sept. 15 to Oct. 15) with a line of temporary-tattoo cans, targeted to Hispanic and Latino Americans.Based on the insight that Latinos have a particular pride in their family names, which reflect their history and heritage—and maybe also on the (shaky) anecdote that every Latino (including me, and I'm only one-quarter) has at least one family member with a heritage-related tattoo—the cans feature common family names... in reverse!
In Peru, four women in 10 between the ages of 15 and 49 years old suffer from domestic violence, and only 40 percent of those actively seek help. To remind people that violence can hide in plain sight, women's defense organization DEMUS and Lowe Yaku produced a series of apparently anodyne and cheerful emails, which it sent to a number of users.