It's good to walk a mile in your client's shoes. But is it even better to walk 125 miles?Le Balene will soon find out. The Italian agency is wooing an unnamed mobile accessories client with a unique stunt: Pitch them by walking from the agency's home in Milan to the client's office in Reggio Emilia—a distance of some 200 kilometers, or about 125 miles.
Pulco, a French drink brand owned by Orangina Schweppes, is a default summer drink. (Because when else would you have a cool citrus-lemon beverage?) And amid an epic heat wave recently, it capitalized on that positioning with #LaParesseADuBon. Roughly translated to "Laziness can be good," it encouraged people to relax and go slow—because what else is there to do when you see mirages while crossing the street?Earlier this month, with help from agency Fred & Farid, it illustrated that premise by taking seven days to finish posting a single-line Facebook status update. The post unfolded word by word, and eventually read, "It's too hot to work."And while it's too late to watch it as it happened, you can see the painfully slow progression when you click on the post's "Edited" button:
Ever hear of Kalles Kaviar? It's cod roe, and you eat it out of a toothpaste tube.Cringe away, but Kalles is a beloved Swedish product. They put it over eggs and eat it on toast. It's basically Sweden's Marmite. To drive sales, parent company Orkla tapped Forsman & Bodenfors to produce a self-deprecating campaign. For the last year, Kalles has been traveling the world, seeking to initiate others—unsuccessfully, to put it mildly—in the Swedish taste of home.
To sell tickets to its inaugural event, the Transylvania-based Untold Music Festival is working the Dracula angle. In partnership with Romania's National Blood Transfusion Institute, it has launched "Pay With Blood," a campaign that lets you buy a day pass with plasma.
For the past two weeks, metro and subway riders throughout Western Europe looked up from their phones to find enormous close-up posters of toddlers whose expressions can only be described with words the Bible used for newbies to hell: There is much weeping and gnashing of teeth. These images are explained with little more than a hashtag: #MakeAChildCry.
