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Andrew Wallenstein

NBCU Sites See Traffic Surge

LOS ANGELES A trio of unrelated events conspired to give NBC Universal record traffic at three Web locations: CNBC.com, NBC.com and iTunes.Instability on Wall Street this week made CNBC.com a…

YouTube, Lionsgate in Ad Pact

NEW YORK Lionsgate has signed a deal with Google's YouTube that will establish unprecedented cooperation between a film studio and the video-sharing Web site.It could be the first of many…

NBCU Preps 'Mummy,' Olympics Cross-Promo

LOS ANGELES NBC Universal is launching a marketing campaign next week that blends imagery from the Summer Olympics and Universal Pictures' The Mummy: Tomb of the Dragon Emperor, capitalizing on…

NBCU Preps 'Mummy,' Olympics Cross-Promo

NBC Universal is launching a marketing campaign next week that blends imagery from the Summer Olympics and Universal Pictures' The Mummy: Tomb of the Dragon Emperor, capitalizing on their common…

PlayStation Launches Original Series

NEW YORK Sony PlayStation will inch closer to its long-awaited video service in the U.S. with the launch this week of an original monthly series devoted to gaming coverage.Entitled "Qore,"…

Glam Launches Distribution Platform

NEW YORK Glam Media has launched a video distribution platform that will receive content from programmers including Sony BMG, E! Online, Lifetime Networks and TV Guide Broadband.The new platform, known…

MySpace Develops Ziering Project

NEW YORK MySpace TV is developing a short-form original series starring Beverly Hills 90210 alumnus Ian Ziering. The series is based on Man vs. Monday, a comedic short film Ziering…

'Lonelygirl15' Creators, CBS in Pact

NEW YORK CBS is making a date with the makers of "Lonelygirl15."EQAL, the production company that created the Internet sensation, has closed a multifaceted deal with CBS that will either…

ABC.com Mulls New Ad Strategy

NEW YORK ABC.com is about to find out whether one good ad deserves another.Disney-ABC Television Group will begin conducting research next week on inserting multiple commercials into ad breaks for…

Sony Films Head to Mobile Phones

LAS VEGAS Sony Pictures Television is looking to launch the first movie network on mobile phones in the U.S.The studio has signed a deal with AT&T and MediaFLO USA to…

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