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Andrew Wallenstein
NBCU Sites See Traffic Surge

LOS ANGELES A trio of unrelated events conspired to give NBC Universal record traffic at three Web locations: CNBC.com, NBC.com and iTunes.Instability on Wall Street this week made CNBC.com a…

September 19, 2008, 12:00 AM EDT

YouTube, Lionsgate in Ad Pact

NEW YORK Lionsgate has signed a deal with Google's YouTube that will establish unprecedented cooperation between a film studio and the video-sharing Web site.It could be the first of many…

July 17, 2008, 12:00 AM EDT

NBCU Preps 'Mummy,' Olympics Cross-Promo

LOS ANGELES NBC Universal is launching a marketing campaign next week that blends imagery from the Summer Olympics and Universal Pictures' The Mummy: Tomb of the Dragon Emperor, capitalizing on…

June 27, 2008, 12:00 AM EDT

NBCU Preps 'Mummy,' Olympics Cross-Promo

NBC Universal is launching a marketing campaign next week that blends imagery from the Summer Olympics and Universal Pictures' The Mummy: Tomb of the Dragon Emperor, capitalizing on their common…

June 27, 2008, 12:00 AM EDT

PlayStation Launches Original Series

NEW YORK Sony PlayStation will inch closer to its long-awaited video service in the U.S. with the launch this week of an original monthly series devoted to gaming coverage.Entitled "Qore,"…

June 3, 2008, 12:00 AM EDT

Glam Launches Distribution Platform

NEW YORK Glam Media has launched a video distribution platform that will receive content from programmers including Sony BMG, E! Online, Lifetime Networks and TV Guide Broadband.The new platform, known…

May 29, 2008, 12:00 AM EDT

MySpace Develops Ziering Project

NEW YORK MySpace TV is developing a short-form original series starring Beverly Hills 90210 alumnus Ian Ziering. The series is based on Man vs. Monday, a comedic short film Ziering…

May 16, 2008, 12:00 AM EDT

'Lonelygirl15' Creators, CBS in Pact

NEW YORK CBS is making a date with the makers of "Lonelygirl15."EQAL, the production company that created the Internet sensation, has closed a multifaceted deal with CBS that will either…

May 14, 2008, 12:00 AM EDT

ABC.com Mulls New Ad Strategy

NEW YORK ABC.com is about to find out whether one good ad deserves another.Disney-ABC Television Group will begin conducting research next week on inserting multiple commercials into ad breaks for…

May 2, 2008, 12:00 AM EDT

Sony Films Head to Mobile Phones

LAS VEGAS Sony Pictures Television is looking to launch the first movie network on mobile phones in the U.S.The studio has signed a deal with AT&T and MediaFLO USA to…

March 31, 2008, 12:00 AM EDT

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