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Andrew Wallenstein

Why Apple Rental Plan Alienates Most Studios

Don't look for rival studios to join Disney and News Corp. for Apple's announced 99-cent TV rental offering anytime soon.Unveiling a new Apple TV product Wednesday, Steve Jobs said he…

Lexus Reunites 'Friends' Cast Online -- Sort of

NEW YORK A Friends reunion of sorts is coming to the Internet courtesy of Lexus.The carmaker is launching a second season of Web Therapy, an online comedy series starring Lisa…

P&G Backs CBS' 'Heckle-U'

NEW YORK CBS Interactive is tipping off a scripted Web series timed to coincide with its coverage of the NCAA men's basketball tournament.Heckle-U is expected to roll out in February…

Living in a Wired World

NEW YORK The so-called digital divide between emerging and developed economies worldwide might not be that wide after all.A new online survey conducted by Nielsen finds that while Western countries…

Google Hopes to Make a Splash With 'Poptub'

LOS ANGELES Google is mounting another experiment in content distribution that might be even more ambitious than its recent launch of original animation from Family Guy creator Seth MacFarlane.The Internet…

NBCU Sites See Traffic Surge

LOS ANGELES A trio of unrelated events conspired to give NBC Universal record traffic at three Web locations: CNBC.com, NBC.com and iTunes.Instability on Wall Street this week made CNBC.com a…

NBCU Preps 'Mummy,' Olympics Cross-Promo

LOS ANGELES NBC Universal is launching a marketing campaign next week that blends imagery from the Summer Olympics and Universal Pictures' The Mummy: Tomb of the Dragon Emperor, capitalizing on…

'Lonelygirl15' Creators, CBS in Pact

NEW YORK CBS is making a date with the makers of "Lonelygirl15."EQAL, the production company that created the Internet sensation, has closed a multifaceted deal with CBS that will either…

ABC.com Mulls New Ad Strategy

NEW YORK ABC.com is about to find out whether one good ad deserves another.Disney-ABC Television Group will begin conducting research next week on inserting multiple commercials into ad breaks for…

Sony Films Head to Mobile Phones

LAS VEGAS Sony Pictures Television is looking to launch the first movie network on mobile phones in the U.S.The studio has signed a deal with AT&T and MediaFLO USA to…

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