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Andrew McMains

Trojan's New Ads Are Subtle, Playful and Even Safe for Kids

Colangelo's new TV ads for Trojan are refreshingly quiet and subtle, with adults and a male teenager alluding to sex without snickering or blushing. That said, the subject behind the…

Wild Turkey Cleans Up Surprisingly Well in New Ads, but Don't Call It Tame

In a dramatic strategic shift, Wild Turkey has gone from good 'ole boy crude to downright aspirational. A new ad from new lead creative agency Vitro likens the exacting process…

Media Shops Try New Tricks in Branded Content

The quest to make it real-time, relevant

It’s a brave new world for media agencies. Shops that traditionally focused on planning and buying media increasingly are creating branded content to reach consumers across a complex landscape of…

Shop at Burlington, and Never Awkwardly Discuss Your Fashion Sense in Public Again

After years of the hard sell, some regional and national retailers are actually trying to build brands. Last month, Men's Warehouse jettisoned its bearded chairman from its advertising (after jettisoning…

Marty Weiss Wants to Be Friends With Everyone in Ads for His New Agency

Whether you're a stranger, peer or client, Marty Weiss wants to be your friend. With that spirit in mind, Weiss has shot some short videos on the streets of New…

Stars Past and Present Light Up Ads for the NBA Finals

As the NBA pivots from the conference semifinals to the league championship series, its ads naturally have shifted from memorable moments in the playoffs ("Big is now") to images from…

Warren Buffett Helps Pitch Berkshire Hathaway's Dairy Queen as Barkley Airs First Ad for Chain

Warren Buffett is helping to pitch Dairy Queen just as Kansas City, Mo.-based agency Barkley is airing its first TV ad for the chain, five months after it landed the…

CP+B Creative Director Makes Short Film About Kiss Song 'Beth' From Her Point of View

A classic rock ballad, "Beth" by Kiss, that inspired a thought balloon—"Wouldn't it be funny to hear Beth's  side of the story?"—is now a short film. The four-and-a-half-minute piece from…

Shirtless Hunk Heats Up the Kitchen in Kraft's Ads for Zesty Italian Dressing

Can salad dressing be sexy? Well, Kraft will settle for zesty. A new campaign for Kraft Zesty Italian dressing from the Playa del Rey, Calif., office of Being features a…

Use Cool Whip Frosting, and Stop One More Cake From Being Abused

A poorly frosted cake is a tragedy in The Martin Agency's new ad for Cool Whip. "Mistreated Cakes," which breaks today and pushes Cool Whip Frosting, plays out like a…

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