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Andrew McMains
Reckitt Benckiser Adds 3 Shops to Its Creative Roster W+K, Droga5, McCann come aboard after global review

After a global review of a handful of its biggest brands, Reckitt Benckiser has added three agencies to its creative roster. Droga5 has picked up creative responsibilities on Air Wick and…

May 12, 2014, 10:58 AM EDT

Publicis Says Inequality Doomed the Company’s Union With Omnicom Maurice Lévy cites difficulties in a planned merger of equals

Omnicom Group thinks that cultural differences doomed plans for Omnicom and Publicis Groupe to merge, but Publicis Groupe believes inequality was the culprit. In an interview with CNBC today, Publicis Groupe…

May 9, 2014, 1:20 PM EDT

Omnicom Says Cultural Differences With Publicis Were Significant John Wren acknowledges the complexities of combining big players

Omnicom Group CEO John Wren acknowledged this morning that the corporate differences between his company and Publicis Groupe were greater than he expected, as he explained to industry analysts why…

May 9, 2014, 10:32 AM EDT

Kevin Durant's Touching MVP Speech Is Now an NBA Mother's Day Ad 'The only one that really believed in me'

If Donald Sterling is the feel-bad story of the NBA Playoffs, Kevin Durant represents something altogether different. His humble and heartfelt tribute to his mom during the Tuesday ceremony, where he…

May 8, 2014, 5:51 PM EDT

Ex-Merkley Account Leader Lands at Launchpad Tom Lamb becomes CMO

A veteran account man at Merkley + Partners and McCann Erickson has landed at a smaller agency in a bigger role. Tom Lamb, who previously was an executive group account director…

May 8, 2014, 5:03 PM EDT

Y&R Names First Global Chief for Retail Marketing Jon Bird aims to fortify the Labstore unit

Young & Rubicam is shifting from a regional to global approach to shopper marketing with the appointment of Jon Bird as global managing director of Labstore, the agency's retail marketing…

May 7, 2014, 4:42 PM EDT

What’s an Appropriate Notice Period for Outgoing Agency Execs? 3 months might be a more reasonable cooling off period

So, not every top executive who leaves a WPP Group or Publicis Groupe agency has to wait six months before starting a new gig. Peter Sherman will join Omnicom Group as…

May 6, 2014, 5:57 AM EDT

It Feels Like Summer in JWT's First TV Ad for Outshine Fruit Bars Year-old Nestlé brand launches campaign

Summer may still seem far off—especially on the East coast with its recent soggy weather and tepid temperatures—but JWT’s new campaign for Nestlé’s Outshine frozen fruit bars certainly makes it…

May 5, 2014, 10:55 AM EDT

Microsoft Splits Its Global Ad Business Between IPG and Dentsu Total account revenue is estimated at $100 million

Microsoft began its global advertising review with the aim of consolidating its business within a single ad holding company. In the end, however, the business was split between two: Interpublic…

April 30, 2014, 11:57 AM EDT

Miller Lite Exits Saatchi & Saatchi Heads to another roster shop after creative jump ball

The Miller Lite brand is on the move again. Two years after landing at Publicis Groupe's Saatchi & Saatchi in New York, the brand is leaving for another roster agency. Annual…

April 29, 2014, 3:41 PM EDT

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