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Andrew McMains
Estée Lauder Hires an Agency for Global Assignment Johannes Leonardo beats Sid Lee in a pitch

Johannes Leonardo has prevailed in Estée Lauder's global creative review, according to sources. Sources previously identified the other finalist as Sid Lee. Global media spending was not available, but in the…

June 19, 2014, 2:27 PM EDT

Add Lean Cuisine to the List of Nestlé Reviews Brand's annual media spending is $30 million

Nestlé, beyond its searches to meet broader corporate goals, is active on the brand front as well. One of the company's core brands, Stouffer's Lean Cuisine, is reviewing its U.S. creative…

June 18, 2014, 11:11 AM EDT

The Bull-White House Will Create Ads for Corona Extra Overseas Lands business after a pitch against larger shops

The Bull-White House has parlayed project work for Anheuser-Busch InBev into a shot at one of the brewer's biggest brands. A-B InBev has hired the New York shop to lead advertising…

June 17, 2014, 11:35 AM EDT

Mario Batali Teams With OgilvyEntertainment to Create New Shows TV, online content from new company will target millennials

OgilvyEntertainment, the entertainment marketing arm of Ogilvy & Mather, and celebrity chef Mario Batali have formed ccMF Productions, a new company that will create food and lifestyle programming aimed at…

June 15, 2014, 7:39 PM EDT

For Key Brands, Georgia-Pacific Hires 4 New Agencies Droga5, Martin, Deutsch, Cutwater join the company's roster

Seeking a fresh approach to its core brands, Georgia-Pacific has hired four new agencies after an unconventional review. Joining G-P's creative roster are Droga5, which will handle Quilted Northern and Dixie;…

June 13, 2014, 4:41 PM EDT

Panera Bread Searches Again for a Creative Shop Annual media spending will exceed $90 million this year

Panera Bread's next lead creative agency will be its third in two years. The company has split with incumbent Cramer-Krasselt and is in the midst of an agency search that's expected…

June 12, 2014, 11:58 AM EDT

The Martin Agency Opens in London U.S.-based shop has never had an office overseas

The Martin Agency is going international. For the first time in its 49-year history, the Richmond, Va.-based agency is opening an office outside the U.S., establishing a presence in London. The shop,…

June 12, 2014, 7:52 AM EDT

TBWA Will Create Global Ads for Sotheby's London office lands assignment without a pitch

It has been a busy 18 months for luxury players and ad agencies. First, Christie's hired Bartle Bogle Hegarty, then Tiffany tapped Ogilvy & Mather, and now Sotheby's has hired…

June 11, 2014, 5:20 PM EDT

Jacki Kelley Leaves IPG for Bloomberg Media Becomes COO for media

Jacki Kelley is heading back to the sell side of media. Kelley, the former North American CEO of IPG Mediabrands, a group that includes media buying agencies like UM and Initiative,…

June 11, 2014, 10:21 AM EDT

McCann Erickson Is Cigna's New Lead Creative Agency OMD wins the HMO's media business

Cigna has found a new lead creative agency. Succeeding Hill Holliday on the assignment is Interpublic Group's McCann Erickson in New York, according to sources. Cigna's U.S. media spending hovers around…

June 11, 2014, 9:18 AM EDT

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