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Andrew McMains
Ready for Real-Life Pac-Man? Here's Bud Light's Full Super Bowl Ad 'Coin' will run 90 seconds and air in the fourth quarter

The pre-game release of big-ticket Super Bowl ads has picked up steam with the unveiling of Bud Light's 90-second "Coin." The new "Up for whatever" installment drops an unsuspecting guy…

January 23, 2015, 10:11 AM EST

Ameriprise Splits with R/GA, Searches for a New Lead Shop Signals a shift from Tommy Lee Jones campaign

Ameriprise Financial's experiment of using a digital agency for traditional ads has ended. The financial planning company has split with R/GA, which had been lead creative agency since 2009 and declined…

January 22, 2015, 6:18 PM EST

How Havas Worldwide Won the Edible Arrangements Account Without a Pitch A former client and some solid project work made an RFP unnecessary

Score one for leveraging past relationships. In 2010, when Havas Worldwide CEO Andrew Benett was CEO of sister shop Arnold, that agency pitched and won CVS' creative account. The retailer's chief…

January 22, 2015, 12:54 PM EST

7 YouTube Stars Help Tease Nissan's Return to the Super Bowl Dads have more fun in these clips

Nissan has turned to YouTube stars to build buzz around its first Super Bowl appearance in 18 years. Seven YouTube stars, including Roman Atwood, Action Movie Kid, Dude Perfect and Jabbawockeez,…

January 22, 2015, 11:50 AM EST

James Patterson Tells Us Why He's Selling a Self-Destructing Book for $294,038 Stunt also includes digital copies that vanish in 24 hours

Adman turned best-selling author James Patterson often creates TV ads to promote his books. But for the launch of his latest novel, Private Vegas, he turned to ad agency Mother…

January 21, 2015, 1:39 PM EST

Mad Dogs & Englishmen Makes a Comeback on the West Coast This time, the clients make wine and help communities raise funds

Mad Dogs & Englishmen came of age in the 1990s as part of a wave of creative boutiques in New York that included Kirshenbaum & Bond; Weiss, Whitten, Carroll, Stagliano;…

January 19, 2015, 7:50 AM EST

Tension Mounts Between Marketers and Agencies Over Data, Tech and Social Survey finds brands want shops to know more while paying them less

Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it? In a new survey from RSW/US, top marketing executives were asked…

January 16, 2015, 1:10 PM EST

MediaVest Promotes Three of Its Own to Key Leadership Roles New COO and presidents are insiders

In his latest leadership moves, MediaVest CEO Brian Terkelsen has turned to insiders. For example, Sarah Kramer, a MediaVest veteran who most recently was president of client leadership and a global…

January 16, 2015, 1:07 PM EST

Ad of the Day: NBA Celebrates Its History With Audio of Dr. King's 'I Have a Dream' Speech Spot is artful and inspiring, but will have its critics

In its first work for the NBA, new lead creative agency Translation uses the Rev. Martin Luther King Jr.'s words to powerful effect. Excerpts from King's "I Have a Dream" speech…

January 16, 2015, 7:13 AM EST

BMW Will Promote Its Plug-In Car at the Super Bowl Three luxury automakers vie for best spot

The automotive crowd at the Super Bowl will be thinner than usual this year, but BMW will be back. Lead creative agency Kirshenbaum Bond Senecal + Partners is producing a 60-second…

January 15, 2015, 12:06 PM EST

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