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Andrew McMains

Now You Can Get Driving Directions From the Terminator, Thanks to Waze-Paramount Partnership

Hasta la vista, bottlenecks

Move over Siri, here comes Ahh-nold. For the next three weeks, drivers who use the navigation device Waze can get directions from the voice of the Terminator. They won't be able…

With $18 Billion in Media Up for Grabs, This Is a Huge Year for Dealmakers at Cannes

Keep an eye on acquisitions and recruiting, too

Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or…

Why the Timing of the Heineken-Wieden Split Is Particularly Unfortunate

Still, 5 years is a respectable run

It's a case of bad timing. A week before Heineken will be feted at Cannes Lions for its global advertising success across several brands, the brewer has parted ways with Wieden +…

Ad of the Day: Panera Gets Into Lifestyle Branding With Manifesto About Healthy Living

Anomaly's first work on the account

New ads for Panera Bread lean into the food-as-lifestyle trend—and in that sense, play in the space of Chipotle and, to a lesser extent, Chobani. While Panera's ads, which break today,…

How It Feels to Close Your Agency When It's Just Not Working

Matthew Bull shutters The Bull-White House

When Matthew Bull, the former global chief creative officer of Lowe, started The Bull-White House in New York in late 2011, he was happy to reignite his entrepreneurial side. After…

Accounts in Review: SunTrust Hires a New Lead Shop

There are some creative searches going on, too

Don't despair, creative agencies, there are pitches for you, too. Not every account review right now revolves around media. As a public service—and a needed respite from Mediapalooza 2015—Adweek below identifies…

UPDATED: ANA Launches Fact-Finding Probe Into Media-Buying Kickback Claims

Group's goal is to 'clean this mess up'

Are media agencies pooling media purchases to get rebates on the time and space they're buying and not passing those savings on to their clients? With another investigation set to…

Ragú and Bertolli's New Owner Seeks an Agency to Turn Castoffs Into Crown Jewels

Unilever sold the non-core brands last year

Like with sports teams and their players, one corporation's castoffs can become another's superstars. That's the hope of Mizkan Group, which last year acquired Ragú and Bertolli pasta sauces from Unilever…

Johnsonville Imagines the Humor and Horror of Everything Becoming Bratwurst on Father's Day

Droga5 whips up Bratfast in Bed

How do you create the perfect Father's Day? By turning everything around Dad into bratwurst. That's the lesson of Johnsonville's new "Bratfast in Bed" spots from Droga5. The ads debut online…

Accounts in Review: As With Other Media Searches, Mondelez Is Only Considering Insiders

Joins the ranks of Coke, Citi, SC Johnson, Wells Fargo

Consolidation is not the goal of Mondelez International's global media review, but rather efficiencies. So, in the end, contenders and current roster players Carat and MediaVest will remain, according to a…

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