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Andrew McMains
Can Kraft Macaroni & Cheese Market Itself As Healthful? New ads play up the protein in classic comfort food

Can Kraft Macaroni & Cheese credibly market itself as healthful? That's a core question behind new TV and digital ads from Crispin Porter + Bogusky that tout the brand's protein quotient…

February 17, 2015, 9:00 AM EST

Accounts in Review: Roster Shops Battle for Wells Fargo's Media Prize Scotts Miracle-Gro's search inches toward completion

Outsiders need not apply. Wells Fargo's media review involves roster shops only, pitting Omnicom Group's OMD against Interpublic Group's UM. OMD plans and buys traditional media, and UM handles digital…

February 13, 2015, 8:00 AM EST

Publicis Ended 2014 on a Growth Spurt and Expects to Keep the Momentum Going Sapient integration will be 'the big story of 2015,' Lévy says

Publicis Groupe grew significantly in the last quarter of 2014, ending the year with $9.62 billion in revenue, good enough to maintain its No. 3 position among ad holding companies. Net income for all…

February 12, 2015, 9:37 AM EST

The Story Behind Avocados From Mexico's Surprise Super Bowl Hit Produce group generated big buzz and may return next year

If Nationwide was the somber buzzkill of this year's Super Bowl, Avocados From Mexico was the life of the party, earning more than a billion media impressions along the way. The association's…

February 10, 2015, 5:15 PM EST

Cramer-Krasselt Gets a New Kind of Creative Chief in New York Craig Markus succeeds the departing Larry Hampel

Larry Hampel's decision to step aside late last year and do his own thing gave Cramer-Krasselt vice chairman Marshall Ross an opportunity to pick a new kind of chief creative…

February 10, 2015, 11:29 AM EST

Here's Why Agencies Are Hiring Top Execs at Such a Blistering Pace Hungry for modern talent, growth and fresh ideas

Even in an industry increasingly defined by change, advertising agencies this year are making high-level moves at a blistering pace.  In the first six weeks of 2015, some 14 shops have…

February 10, 2015, 12:00 AM EST

Massage Envy Trades Hometown Agency for San Francisco Shop Venables, Bell + Partners snaps up creative business

Some wins are more satisfying than others. But you'd love to be the planner leading research on Venables, Bell + Partners' newest account. Why? Because it's a chain known as Massage…

February 9, 2015, 12:20 PM EST

Accounts in Review: KFC Leaves FCB After a Decade-Long Run Acer finds a global shop and Elevate hires MDC's Assembly

The Chicago office of FCB had a long run on Yum Brands' KFC, but after a decade, the fast-food giant is moving on. What's interesting is the new agency, Wieden…

February 6, 2015, 4:11 PM EST

Common Follows Up His Super Bowl Voice Work for Microsoft With This NBA Ad DDB's spot for the All-Star Game

Common is a busy man these days, winning a Golden Globe (for the song "Glory" from Selma), getting nominated for two Grammys and an Oscar (also for "Glory"), and providing…

February 5, 2015, 11:05 AM EST

Travelers Hires a New Lead Creative Agency TBWA\Chiat\Day succeeds Fallon on the account

Travelers insurance represents a much-needed win for the New York office of TBWA\Chiat\Day. The office, whose Being unit lost its place on Kraft's roster of agencies late last year, has not…

February 3, 2015, 11:55 AM EST

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