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Andrew McMains
James Patterson Tells Us Why He's Selling a Self-Destructing Book for $294,038 Stunt also includes digital copies that vanish in 24 hours

Adman turned best-selling author James Patterson often creates TV ads to promote his books. But for the launch of his latest novel, Private Vegas, he turned to ad agency Mother…

January 21, 2015, 1:39 PM EST

Mad Dogs & Englishmen Makes a Comeback on the West Coast This time, the clients make wine and help communities raise funds

Mad Dogs & Englishmen came of age in the 1990s as part of a wave of creative boutiques in New York that included Kirshenbaum & Bond; Weiss, Whitten, Carroll, Stagliano;…

January 19, 2015, 7:50 AM EST

Tension Mounts Between Marketers and Agencies Over Data, Tech and Social Survey finds brands want shops to know more while paying them less

Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it? In a new survey from RSW/US, top marketing executives were asked…

January 16, 2015, 1:10 PM EST

MediaVest Promotes Three of Its Own to Key Leadership Roles New COO and presidents are insiders

In his latest leadership moves, MediaVest CEO Brian Terkelsen has turned to insiders. For example, Sarah Kramer, a MediaVest veteran who most recently was president of client leadership and a global…

January 16, 2015, 1:07 PM EST

Ad of the Day: NBA Celebrates Its History With Audio of Dr. King's 'I Have a Dream' Speech Spot is artful and inspiring, but will have its critics

In its first work for the NBA, new lead creative agency Translation uses the Rev. Martin Luther King Jr.'s words to powerful effect. Excerpts from King's "I Have a Dream" speech…

January 16, 2015, 7:13 AM EST

BMW Will Promote Its Plug-In Car at the Super Bowl Three luxury automakers vie for best spot

The automotive crowd at the Super Bowl will be thinner than usual this year, but BMW will be back. Lead creative agency Kirshenbaum Bond Senecal + Partners is producing a 60-second…

January 15, 2015, 12:06 PM EST

W+K's Icaro Doria Heads to DDB Fills New York CCO role vacated by Matt Eastwood last year

The New York office of DDB has found its new creative chief in Brazil. Icaro Doria, a native of Brazil and an executive creative director at Wieden + Kennedy in Sao…

January 14, 2015, 10:32 AM EST

Rob Lowe Talks About the Awesome Randomness of His DirecTV Characters [Video] The ads are 'out there in a really fun, smart, stupid way'

Grey has gotten a lot of buzz out of its DirecTV campaign featuring oddball versions of Rob Lowe as a cable subscriber. After shooting the first five ads last year,…

January 13, 2015, 11:23 AM EST

Young & Rubicam Gets a New Creative Chief in New York Agencies see leadership churn in the new year

Agency leadership is churning this month, and Young & Rubicam is no exception. Today it named McCann Erickson's Leslie Sims to succeed Jim Elliott as chief creative officer in New York. Elliott had…

January 12, 2015, 4:34 PM EST

Accounts in Review: Sears, Kmart and JCPenney Near the End of Their Agency Hunts And Pandora jewelry taps Grey to lead creative efforts

The new year got off to a slow start in new business, with just two major account moves this week. Pandora—the jeweler, not the online music service—named Grey and Maxus…

January 9, 2015, 2:01 PM EST

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