Andrew McMains | Adweek
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Andrew McMains
Dress Hunting Cuts to the Chase in Gilt.com's Colorful New Ads Berlin Cameron mixes fantasy with sales pitch

Berlin Cameron United's new work for Gilt.com is colorful, musical and stylish, but also grounded in a sales pitch. The ads for the online hub for clothes, shoes and accessories unfold…

March 28, 2014, 11:52 AM EDT

Ad for VW's Seat Pits a Powerful Engine Against Toy Monkeys Spoiler: It goes poorly for the monkeys

Lowe's first work for Volkswagen's Seat, from its new Lola office in Barcelona, Spain, takes acceleration to absurdist lengths. A two-minute teaser ad that landed on YouTube this week features a…

February 28, 2014, 10:19 AM EST

Trojan's New Ads Are Subtle, Playful and Even Safe for Kids Will air earlier in the evening

Colangelo's new TV ads for Trojan are refreshingly quiet and subtle, with adults and a male teenager alluding to sex without snickering or blushing. That said, the subject behind the…

January 27, 2014, 4:23 PM EST

Wild Turkey Cleans Up Surprisingly Well in New Ads, but Don't Call It Tame Bourbon rebranded by Vitro

In a dramatic strategic shift, Wild Turkey has gone from good 'ole boy crude to downright aspirational. A new ad from new lead creative agency Vitro likens the exacting process…

November 1, 2013, 12:35 PM EDT

Media Shops Try New Tricks in Branded Content The quest to make it real-time, relevant

It’s a brave new world for media agencies. Shops that traditionally focused on planning and buying media increasingly are creating branded content to reach consumers across a complex landscape of…

October 27, 2013, 10:45 PM EDT

Shop at Burlington, and Never Awkwardly Discuss Your Fashion Sense in Public Again Silver + Partners to the rescue

After years of the hard sell, some regional and national retailers are actually trying to build brands. Last month, Men's Warehouse jettisoned its bearded chairman from its advertising (after jettisoning…

September 13, 2013, 9:51 AM EDT

Marty Weiss Wants to Be Friends With Everyone in Ads for His New Agency Affable adman on the street

Whether you're a stranger, peer or client, Marty Weiss wants to be your friend. With that spirit in mind, Weiss has shot some short videos on the streets of New…

July 22, 2013, 9:26 AM EDT

Stars Past and Present Light Up Ads for the NBA Finals From Kobe and Dirk to earlier eras

As the NBA pivots from the conference semifinals to the league championship series, its ads naturally have shifted from memorable moments in the playoffs ("Big is now") to images from…

May 30, 2013, 11:59 AM EDT

Warren Buffett Helps Pitch Berkshire Hathaway's Dairy Queen as Barkley Airs First Ad for Chain Visits Omaha DQ with CEO

Warren Buffett is helping to pitch Dairy Queen just as Kansas City, Mo.-based agency Barkley is airing its first TV ad for the chain, five months after it landed the…

May 21, 2013, 4:45 PM EDT

CP+B Creative Director Makes Short Film About Kiss Song 'Beth' From Her Point of View Bob Winter turns the tables

A classic rock ballad, "Beth" by Kiss, that inspired a thought balloon—"Wouldn't it be funny to hear Beth's  side of the story?"—is now a short film. The four-and-a-half-minute piece from…

April 24, 2013, 11:24 AM EDT

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