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Andrew McMains

Accounts in Review: The Media Searches Keep Piling Up

Visa, Coty on the hunt

As a media agency these days, you're either under siege or flush with opportunity. It became clear this week that Visa and Coty are searching for agencies to handle their global…

A-B InBev Throws a Masquerade Party in Stylish First Ad for Oculto Lager

Anheuser-Busch InBev introduces Oculto, a new high-alcohol lager, with a roomful of men and women wearing masks inside a dark club in this spot from Mother New York. The mood is…

Accounts in Review: Suddenly, It's Raining Cruise Line Searches

Norwegian follows Royal Caribbean. Who's next?

Agencies looking for a cruise line account suddenly have choices. If Royal Caribbean isn't inviting enough, why not give Norwegian Cruise Line a go? And since they're in play at the…

Grey Channels Abba in Absurdly Epic Music Video for Jim Heekin on His 10th Anniversary

Who knew Grey's global CEO Jim Heekin could be comedy gold? Well, none other than his creative partner, Tor Myhren, who, when not making ads for DirecTV, Febreze and Gillette, spoofs…

Accounts in Review: GNC Does an About-Face in Unbundling Its Ad Business

L'Oréal's media search, meanwhile, is just beginning

GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and media…

Accounts in Review: MetLife's Agency Review Follows a Clear Pattern

Search begins 2 months after new marketing chief arrives

It's a classic scenario: a new marketing leader joins a company and, boom, within a few months launches a review. Such is the case at MetLife, where new Global Chief Marketing…

Accounts in Review: Why JCPenney Pulled the Plug on Its Media Review

Stays with OMD after reaching out to other shops

Never mind. After contacting outside shops, JCPenney this week pulled the plug on its media review and retained OMD, which has worked for the retailer since 2000. The decision came amid…

Accounts in Review: 11 Million Reasons Why Royal Caribbean Needs Repeat Customers

That's how many people have cruised just once

The cruise line company with "Caribbean" in its name wants to own that region again. That's a key challenge for agencies pursuing Royal Caribbean's creative business, according to a request for…

Samsung's 6 Greatest Marketing Moments on Todd Pendleton's Watch

U.S. CMO exits after 4 fruitful years

Samsung, in four years under U.S. marketing leader Todd Pendleton, went from an also-ran to a household name. With "The Next Big Thing Is Here" campaign in 2011, which slyly punched…

1840s Prospectors Find the Mother Lode of Liquid Gold in CP+B's First Velveeta Ad

Kraft has changed how it defines consumers who eat Velveeta, from age and gender (millennial males) to mindset (fun people who like to indulge). As such, new ads for Velveeta…

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