Andrew McMains | Adweek Andrew McMains | Adweek
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Andrew McMains
Those Bizarre Ads on Brooklyn Buildings Are Actually Marketing for Colossal Media Fun fakery from a shop that hand paints its projects

Faced with the task of marketing itself, Colossal Media has gone big and deliciously cheesy with giant fake ads popping up on the sides of buildings in Brooklyn, N.Y.  It's a familiar…

July 28, 2014, 10:55 AM EDT

Children Tell Parents to 'Lock It Up' in Merkley's Gun Safety Ads A welcome role reversal

Merkley + Partners takes the kids' side in its new campaign for gun safety, with boys and girls questioning why adults don't go to greater lengths to hide their firearms. In…

June 25, 2014, 4:04 PM EDT

Sobieski Vodka Keeps Telling It Like It Is in Outdoor Ads Attitude in old OOH spaces

When Sobieski's "Truth in Vodka" campaign began seven years ago, it skewered pomposity in the category. Since then, the effort has broadened to call out nonsense in any realm—and amen…

June 23, 2014, 1:41 PM EDT

Kevin Durant's Touching MVP Speech Is Now an NBA Mother's Day Ad 'The only one that really believed in me'

If Donald Sterling is the feel-bad story of the NBA Playoffs, Kevin Durant represents something altogether different. His humble and heartfelt tribute to his mom during the Tuesday ceremony, where he…

May 8, 2014, 5:51 PM EDT

Dress Hunting Cuts to the Chase in Gilt.com's Colorful New Ads Berlin Cameron mixes fantasy with sales pitch

Berlin Cameron United's new work for Gilt.com is colorful, musical and stylish, but also grounded in a sales pitch. The ads for the online hub for clothes, shoes and accessories unfold…

March 28, 2014, 11:52 AM EDT

Ad for VW's Seat Pits a Powerful Engine Against Toy Monkeys Spoiler: It goes poorly for the monkeys

Lowe's first work for Volkswagen's Seat, from its new Lola office in Barcelona, Spain, takes acceleration to absurdist lengths. A two-minute teaser ad that landed on YouTube this week features a…

February 28, 2014, 10:19 AM EST

Trojan's New Ads Are Subtle, Playful and Even Safe for Kids Will air earlier in the evening

Colangelo's new TV ads for Trojan are refreshingly quiet and subtle, with adults and a male teenager alluding to sex without snickering or blushing. That said, the subject behind the…

January 27, 2014, 4:23 PM EST

Wild Turkey Cleans Up Surprisingly Well in New Ads, but Don't Call It Tame Bourbon rebranded by Vitro

In a dramatic strategic shift, Wild Turkey has gone from good 'ole boy crude to downright aspirational. A new ad from new lead creative agency Vitro likens the exacting process…

November 1, 2013, 12:35 PM EDT

Media Shops Try New Tricks in Branded Content The quest to make it real-time, relevant

It’s a brave new world for media agencies. Shops that traditionally focused on planning and buying media increasingly are creating branded content to reach consumers across a complex landscape of…

October 27, 2013, 10:45 PM EDT

Shop at Burlington, and Never Awkwardly Discuss Your Fashion Sense in Public Again Silver + Partners to the rescue

After years of the hard sell, some regional and national retailers are actually trying to build brands. Last month, Men's Warehouse jettisoned its bearded chairman from its advertising (after jettisoning…

September 13, 2013, 9:51 AM EDT

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