Andrew McMains
Horizon Media Teams Up With Ex-Tennis Pros for a Big Sports Sponsor Play Revenue expected to exceed $10 million this year

In producing tennis events, former pros Jim Courier and Jon Venison have built a solid business, with revenue expected to exceed $10 million this year. Courier and Venison have grander…

April 8, 2014, 6:05 AM EDT

Brands Are Really Jumping On the Upcoming Muppets Movie Release What works and what doesn’t with Toyota, Lipton, Subway

It’s hard to predict how Disney’s Muppets Most Wanted will fare at the box office in its opening weekend, but the run-up to Friday’s nationwide launch has been nothing short…

March 17, 2014, 6:21 AM EDT

2013 U.S. Agency of the Year: 72andSunny Nearly doubling revenue and pulling in marquee clients such as Smirnoff and Starbucks

The long wood table that 72andSunny partners John Boiler, Glenn Cole, Robert Nakata and Matt Jarvis share as a desk inside their Playa Vista, Calif., office says a lot about…

December 8, 2013, 9:47 PM EST

Mindshare Makes David Lang Its Chief Content Officer Comes from the shop's entertainment unit

Branded content currently supplies just 5 percent of Mindshare’s revenue in North America, but CEO Colin Kinsella hopes to double that figure in two years. To lead the charge, Kinsella…

November 24, 2013, 10:02 PM EST

Al Jazeera's Fledgling Sports Net Refines Its Ground Game BeIN taps TBWA\Chiat\Day to forge a brand identity

In its bid to become a bona fide player in the U.S., the fledgling network beIN Sport has a lot going for it: deep pockets (thanks to the backing of…

February 5, 2013, 12:44 AM EST

Portrait: Leroy + Clarkson From styling new logos to fashion shows, the creative shop knows how to get at the essence of cable TV

Specs Who (l. to r.) Creative director JulianBevan, strategic marketing director Benson Hausman, founder Daniel Fries,senior art director Laura Rieland What Creative, design and production company Where New York offices Capturing the essence of…

September 13, 2012, 6:18 AM EDT

Mercedes Parks on Super Bowl Sidelines Citing the high price tag and few major-model pushes, the high-end automaker is sitting out the big game after its debut last year

Mercedes-Benz won’t be among the auto nameplates returning to the Super Bowl next year. Don’t call the automaker a dissatisfied customer, however. Far from it. The auto brand still benefits…

September 26, 2011, 6:35 AM EDT

Dan Wieden of Wieden + Kennedy
P&G Does Dan Wieden’s Bidding Creative icon insists packaged-goods giant drop rigid conditions, and wins at Cannes

The success of Wieden + Kennedy’s “The man your man could smell like” campaign for Procter & Gamble’s Old Spice is well-documented: explosive brand sales growth and a slew of…

June 27, 2011, 6:22 AM EDT

Sponsor This

Morgan Spurlock, the maker of Super Size Me, gets his cake and eats it, too, in his new documentary, Pom Wonderful Presents: The Greatest Movie Ever Sold. Recently screened at…

February 6, 2011, 12:00 AM EST

4A's: Unilever Exec Says Brands Must Move Past TV Spots

Unilever's creative agencies need to "move past their reliance on the 30-second spot" and focus more on social media efforts to keep up with modern consumers. So said Unilever's vp,…

March 2, 2010, 12:00 AM EST