Andrew McMains | Adweek Andrew McMains | Adweek
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Andrew McMains
Mophie Shops for a Lead Creative Agency Smartphone case maker looks to raise its voice in marketing

Mophie—a big name in smartphone cases with batteries inside—is looking to make a big splash in marketing. The company is close to hiring its first lead creative agency, nine years after its launch.…

August 15, 2014, 7:00 AM EDT

Ogilvy's Calle Sjöenell Heads to Lowe Brindfors Becomes creative chief at Swedish shop

Ogilvy & Mather's Calle Sjöenell is heading back to his native Sweden to become chief creative officer at Lowe Brindfors. At his new agency, Sjöenell will succeed executive creative director Rickard…

August 14, 2014, 2:56 PM EDT

Honda Hires a New Agency for Digital Marketing Razorfish outstrips 3 others for the assignment

American Honda Motor Co. has consolidated the bulk of the digital marketing for its Honda and Acura brands at Razorfish. The consolidation came after a review that pitted the Publicis Groupe agency…

August 12, 2014, 8:23 PM EDT

Here’s How We Size Up the Potential Bidders for IPG Elliott Management's stake fuels the chatter

The lull following Elliott Management becoming Interpublic Group’s third-largest shareholder has been filled in recent weeks with swirling rumors about who might buy the No. 4 holding company. The banter persists…

August 12, 2014, 5:59 AM EDT

With Sid Vicious' Help, Acura Aims to Shake Up Sedan Advertising Anthem ad for the new TLX features the famous rocker crooning 'My Way'

Acura uses music to inject some sizzle into the sedan category in its soon-to-break campaign for the new Acura TLX. The new ads, from lead agency Mullen LA, include a 60-second…

August 11, 2014, 12:00 AM EDT

Y&R's Shelley Diamond Takes New Global Role Veteran account leader becomes chief client officer

In 23 years at Young & Rubicam, Shelley Diamond has managed many of its key accounts, including Dell, Campbell's and Xerox. Now she's taking that experience to a new level. Diamond…

August 6, 2014, 10:00 AM EDT

Claudine Cheever Crosses Over to a Media Shop Creative shop vet takes new role at MediaVest

Yet another creative agency leader has crossed over to a media shop. Claudine Cheever, who has spent her entire ad career at creative players like Ogilvy & Mather, Goodby, Silverstein &…

August 5, 2014, 1:35 PM EDT

Gwyn Jones Steps Down as CEO of BBH Neil Munn, COO and ex-Unilever marketing leader, takes top job

Gwyn Jones has unexpectedly stepped down as CEO of Bartle Bogle Hegarty, two years after Publicis Groupe took full control of the London-based agency. Jones, who has spent his entire 27-year…

August 5, 2014, 10:15 AM EDT

Jeff Benjamin Exits His Big Job at JWT He plans to start his own agency

The Jeff Benjamin era at JWT is over, just 2 1/2 years after it began. Benjamin, a top creative leader at Crispin Porter + Bogusky who ventured in the world of…

August 4, 2014, 3:40 PM EDT

In Pitch, Project Gets a Shop That Works on Big Brands Clients include Burger King, Pepsi

In its acquisition of Pitch, niche holding company Project: WorldWide gets another small agency but one that works on big brands. Pitch's largest account is Burger King, for which it creates…

August 1, 2014, 12:48 PM EDT

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