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Andrew McMains
Boutique Game Studio uCool Looks to Capture New Players With This Super Bowl Spot 15-second ad features mobile hit Heroes Charge

A boutique player in gaming is looking to make a big splash with its first Super Bowl commercial, even if it is only 15 seconds long. The company, uCool, will show…

January 28, 2015, 7:24 PM EST

Sprint Says Its Super Bowl Ad Will Be an Apology (of Sorts) to Verizon and AT&T New lead agency Deutsch L.A. created the spot

Looks like T-Mobile won't be the only mobile provider on the Super Bowl. Sprint has purchased 30 seconds in the third quarter and will begin teasing the ad later today. A teaser…

January 28, 2015, 1:08 PM EST

Jeff Bridges Stars in the First Super Bowl Ad That Actually Wants to Put You to Sleep The Dude anchors Squarespace's return from W+K

Kia may have James Bond in its Super Bowl ad, but Squarespace has the Dude. Yes, Jeff Bridges, the Oscar winner and star of cult classic The Big Lebowski, is featured in Squarespace's 30-second ad, from Wieden…

January 28, 2015, 9:00 AM EST

WPP Digital Leader Mark Read Takes the Reins of Wunderman Succeeds Daniel Morel as CEO

Daniel Morel is stepping down after more than 14 years as global CEO of Wunderman, giving way to Mark Read, a digital leader at parent company WPP Group who added chairman responsibilities…

January 27, 2015, 2:08 PM EST

Tortoise Gets a Lift From a Very Fast Sports Car in Mercedes' Version of This Aesop's Fable The hare, like Bugs Bunny before him, comes up short

A new $100,000 sports car helps the tortoise beat the hare in Mercedes-Benz' Super Bowl ad, which the automaker posted on YouTube today. The ad, from Merkley + Partners in New…

January 26, 2015, 6:56 PM EST

Accounts in Review: Unilever Launches Massive Media Review While Ameriprise Briefs Finalists Miracle-Gro makes a cut, Extended Stay America stays put

Given that Unilever spends more than $5 billion in media globally each year, any change in its media assignments will be significant. But sources don't expect decisions in this blockbuster…

January 23, 2015, 7:22 PM EST

Ready for Real-Life Pac-Man? Here's Bud Light's Full Super Bowl Ad 'Coin' will run 90 seconds and air in the fourth quarter

The pre-game release of big-ticket Super Bowl ads has picked up steam with the unveiling of Bud Light's 90-second "Coin." The new "Up for whatever" installment drops an unsuspecting guy…

January 23, 2015, 10:11 AM EST

Ameriprise Splits with R/GA, Searches for a New Lead Shop Signals a shift from Tommy Lee Jones campaign

Ameriprise Financial's experiment of using a digital agency for traditional ads has ended. The financial planning company has split with R/GA, which had been lead creative agency since 2009 and declined…

January 22, 2015, 6:18 PM EST

How Havas Worldwide Won the Edible Arrangements Account Without a Pitch A former client and some solid project work made an RFP unnecessary

Score one for leveraging past relationships. In 2010, when Havas Worldwide CEO Andrew Benett was CEO of sister shop Arnold, that agency pitched and won CVS' creative account. The retailer's chief…

January 22, 2015, 12:54 PM EST

7 YouTube Stars Help Tease Nissan's Return to the Super Bowl Dads have more fun in these clips

Nissan has turned to YouTube stars to build buzz around its first Super Bowl appearance in 18 years. Seven YouTube stars, including Roman Atwood, Action Movie Kid, Dude Perfect and Jabbawockeez,…

January 22, 2015, 11:50 AM EST

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