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Andrew McMains

This Agency Was Tackling Search Before Google Even Existed

Acronym wants your company to be an SEO superstar, too

Specs Who Michael Bruh (l.), president, COO; Selina Eizik, U.S. CEO; Anton Konikoff, founder, global CEO What Paid search and SEO agency Where New York, London and Singapore Talk about old school. Launched in…

Yahoo's Marissa Mayer Tackles the Tumblr Advertising Question

GroupM's Rob Norman asks how Yahoo will get its $1 billion back

A hoarse-voiced Marissa Mayer of Yahoo—appearing today at the 4A's Transformation Conference in Beverly Hills, Calif.—became most animated when asked about her company's $1.1 billion acquisition of Tumblr. Interviewer Rob Norman…

Microsoft Tells Agencies What They Must Do to Win Its Coveted Global Account

Spends more than $1 billion annually in media

Microsoft is in the middle of reinventing itself—and it wants the agencies vying for its global creative and media business to be open to change, too.    The tech giant last year…

MoMA Launches New Twitter Account to Get You Talking About Art

Art140 starts with 6 images

The Museum of Modern Art and digital shop Possible have created a broader, thematic Twitter account called ART140 (@artoneforty), with the goal of getting more people to talk about art. Adweek…

Agencies and Media Owners Aren't Interested in Owning Ad Tech

Would rather partner with such firms instead

Ad technology companies are hot, with some selling for as much as eight times what they earn before taxes. Nevertheless, a new survey finds that most ad agencies and media…

Mindshare’s Chief Content Officer Discusses Making Branded Entertainment That Resonates

David Lang also shares the projects he is proudest of

Specs Who David Lang Age 50 New gig Chief content officer, Mindshare Continuing gig President, Mindshare Entertainment How is your new job different from the old one? It’s bigger and more expansive, but a lot of…

2013 U.S. Agency of the Year: 72andSunny

Nearly doubling revenue and pulling in marquee clients such as Smirnoff and Starbucks

The long wood table that 72andSunny partners John Boiler, Glenn Cole, Robert Nakata and Matt Jarvis share as a desk inside their Playa Vista, Calif., office says a lot about…

Microsoft Explains How Tech Will Reshape Home Entertainment

Top Xbox exec Yusuf Mehdi says it's all about sensors, connectivity

To Microsoft's Yusuf Mehdi, the best way to understand technology is to play with it. "Be a consumer of the technology. Be out there first and use it, live it," Mehdi…

Razorfish's Lord Takes Top Job at AOL Networks

First task: launch partnership with Publicis Groupe

Bob Lord may be leaving Publicis Groupe's Razorfish to run AOL Networks but, given a new partnership between Publicis Groupe and AOL, his ties to his former employer will remain…

AdMedia: So, Here's the Deal for 2013

Poll shows media, agency execs foresee a healthy marketplace

Not robust, but healthy with more reasonable prices. That’s how leaders of marketing firms and media outlets view the 2013 marketplace for mergers and acquisitions, in a new poll from…

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