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Andrew McMains

Babe Ruth Makes Cameo in Jockey's New Ad

A great athlete, yes, but also just a man's man

Yes, Babe Ruth used to endorse the Jockey brand, but there’s another reason his image appears in a new ad for Jockey Sport underwear that breaks today. You see, beyond his…

Thriller Author Patterson Gets Back Into Ads

Novelist takes a more active role in marketing his upcoming book campaign

James Patterson knows too much about advertising to leave it to publishers. So, when the former JWT creative director markets his books—such as the upcoming campaign for his children’s novels—he transforms…

Monitoring Murdoch's Meltdown

Agency CEOs are watching the drama of the hacking scandal for hints of U.S. contagion

Many U.S.-based ad executives—the people with the true power to control Rupert Murdoch’s destiny through the billion dollar ad budgets that provide most of his companies’ revenue—still view the News…

Information Diet: Morgan Spurlock

The filmmaker dishes on what, how, and where he likes to watch and read

Adweek: What’s the first information you consume in the morning? Morgan Spurlock: I usually go into my Twitter feed when I wake up and see what’s hitting on CNN or the…

Sponsor This

Morgan Spurlock, the maker of Super Size Me, gets his cake and eats it, too, in his new documentary, Pom Wonderful Presents: The Greatest Movie Ever Sold. Recently screened at…

GSD&M Promotes Jeanne Crockett (Updated)

GSD&M Idea City has promoted vp of digital strategy Jeanne Crockett to director of client service. Crockett, who has worked at the Omnicom Group shop since 2006, assumes those duties…

Shallcross Joins Moroch Partners

Bob Shallcross has joined Dallas-based Moroch Partners as an executive creative director for North America. Shallcross becomes the third ecd at the independent shop, alongside Jim Sykora and Troy Scillian.…

Dierauer Rises at Young & Rubicam New York

The New York office of Young & Rubicam has promoted Jessica Dierauer to executive producer of music and creative content. Dierauer previously was an executive content producer, working on clients…

4A's: Unilever Exec Says Brands Must Move Past TV Spots

Unilever's creative agencies need to "move past their reliance on the 30-second spot" and focus more on social media efforts to keep up with modern consumers. So said Unilever's vp,…

M&A Activity to Escalate in 2010

Based on signs of recovery in the economy, leaders at marketing services and media companies expect merger and acquisition activity to pick up significantly in 2010, according to an annual…

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