Yes, Babe Ruth used to endorse the Jockey brand, but there’s another reason his image appears in a new ad for Jockey Sport underwear that breaks today. You see, beyond his…
James Patterson knows too much about advertising to leave it to publishers. So, when the former JWT creative director markets his books—such as the upcoming campaign for his children’s novels—he transforms…
Many U.S.-based ad executives—the people with the true power to control Rupert Murdoch’s destiny through the billion dollar ad budgets that provide most of his companies’ revenue—still view the News…
Adweek: What’s the first information you consume in the morning? Morgan Spurlock: I usually go into my Twitter feed when I wake up and see what’s hitting on CNN or the…
Morgan Spurlock, the maker of Super Size Me, gets his cake and eats it, too, in his new documentary, Pom Wonderful Presents: The Greatest Movie Ever Sold. Recently screened at…
GSD&M Idea City has promoted vp of digital strategy Jeanne Crockett to director of client service. Crockett, who has worked at the Omnicom Group shop since 2006, assumes those duties…
Bob Shallcross has joined Dallas-based Moroch Partners as an executive creative director for North America. Shallcross becomes the third ecd at the independent shop, alongside Jim Sykora and Troy Scillian.…
The New York office of Young & Rubicam has promoted Jessica Dierauer to executive producer of music and creative content. Dierauer previously was an executive content producer, working on clients…
Unilever's creative agencies need to "move past their reliance on the 30-second spot" and focus more on social media efforts to keep up with modern consumers. So said Unilever's vp,…
Based on signs of recovery in the economy, leaders at marketing services and media companies expect merger and acquisition activity to pick up significantly in 2010, according to an annual…
