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Andrew McMains

Accounts in Review: Coty, VF, Ragú/Bertolli Complete Searches

Priceline's creative contest is down to 7

After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative contest.…

How a New Branded Content Shop Plans to Break Out of the Agency Model

The Pub pitches its multichannel expertise

Here comes yet another player in the realm of branded content, this one with a focus on publishing. The Pub, a new venture from strategic consultancy Co:Collective, opens with clients…

ABC Television Is About to Pick a Digital Specialist for Its Online Media Buying

Moving away from general Wieden account

The ABC television network is searching for an agency to plan and buy its digital media, motivated by a desire for digital specialists, according to sources. Digital planning and buying…

Wrangler Jeans, Timberland Pro Boots and North Face Parkas Find New Shop for Media

Starcom takes on $100 million in spending

Wrangler jeans, Timberland Pro boots and The North Face parkas have found a new home for their media business. Publicis Groupe's Starcom is taking on media planning and buying for five…

Here Are the 7 Agencies That Priceline Is Considering for Its Creative Account

Incumbent Butler, Shine exits after 8+ years

Butler, Shine, Stern & Partners' long tenure on Priceline.com has ended. The travel site is in the midst of a creative review, and after initially participating in the process, Butler, Shine has…

Accounts in Review: Mediahub Beats Bigger Shops to Win New Business

Agency nabs Royal Caribbean and Scotts

The media arm of Mullen Lowe is developing a reputation as a giant killer. A month after beating shops like MEC and Zenith Media to claim the media business of Scotts…

In a Busy Week, PlayStation Teases Games, Touts Streaming Service and Hires a New Agency

DigitasLBi takes on digital CRM business

It has been a busy week for Sony PlayStation. On Monday, the brand announced a raft of news at Electronic Entertainment Expo in Los Angeles, including a new look at The…

Ogilvy CEO Miles Young to Step Down, Become Oxford Administrator

Global chief returns to his alma mater

Miles Young, the global CEO of Ogilvy & Mather, will leave the agency after more than three decades to take a top administrative position at Oxford University. Ogilvy issued a statement…

The 'Great Concoction' of Creatives, Marketers and Open Minds Is What Makes Cannes Work

Jim Stengel tells how P&G met W+K

Jim Stengel's history with the Cannes Lions International Festival of Creativity dates back to 2003, when, as global marketing chief of Procter & Gamble, he and a team of colleagues…

A Mythical Blacksmith and a Real-Estate Dealmaker Pitch Kids on Go-Gurt

Spots show what it takes to get it all

Squeezing the last drops of Yoplait's Go-Gurt out of its tube is serious business. That's the takeaway from two new ads for the General Mills brand from longtime agency Saatchi &…

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