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Andrew McMains
Accounts in Review: Axe Goes Off Roster for Big Global Assignment Finalists emerge in CarMax's media search

Unilever went outside the family in its selection of 72andSunny to refresh Axe's global strategic positioning. The agency hasn't worked for Unilever before but pitched ideas that Axe's marketing leaders…

January 30, 2015, 9:45 PM EST

Nationwide Will Air 2 Very Different Ads During the Super Bowl One features a comic, another supports a cause

As it turns out, Nationwide's appearance during the Super Bowl will be a double feature. Not only will the insurance company air this fun ad featuring Mindy Kaling, from McKinney, it…

January 30, 2015, 3:30 PM EST

This Year's Craziest Super Bowl Ad Is From GrubHub and Stars an Angry Flying Burrito Regional spot from Barton F. Graf 9000

In the mini Super Bowl of regional ads, GrubHub is introducing a flying burrito that crashes into the heads of anyone foolish enough to order food by phone. The message is…

January 29, 2015, 12:49 PM EST

72andSunny Takes a Global Role on Unilever's Axe Company goes off-roster for a key assignment

Unilever's existing roster shops on Axe remain in place—including Bartle Bogle Hegarty, Lowe Ponce and R/GA—but newcomer 72andSunny is taking on a significant role. 72andSunny's Amsterdam, The Netherlands, office will focus…

January 29, 2015, 12:31 PM EST

Boutique Game Studio uCool Looks to Capture New Players With This Super Bowl Spot 15-second ad features mobile hit Heroes Charge

A boutique player in gaming is looking to make a big splash with its first Super Bowl commercial, even if it is only 15 seconds long. The company, uCool, will show…

January 28, 2015, 7:24 PM EST

Sprint Says Its Super Bowl Ad Will Be an Apology (of Sorts) to Verizon and AT&T New lead agency Deutsch L.A. created the spot

Looks like T-Mobile won't be the only mobile provider on the Super Bowl. Sprint has purchased 30 seconds in the third quarter and will begin teasing the ad later today. A teaser…

January 28, 2015, 1:08 PM EST

Jeff Bridges Stars in the First Super Bowl Ad That Actually Wants to Put You to Sleep The Dude anchors Squarespace's return from W+K

Kia may have James Bond in its Super Bowl ad, but Squarespace has the Dude. Yes, Jeff Bridges, the Oscar winner and star of cult classic The Big Lebowski, is featured in Squarespace's 30-second ad, from Wieden…

January 28, 2015, 9:00 AM EST

WPP Digital Leader Mark Read Takes the Reins of Wunderman Succeeds Daniel Morel as CEO

Daniel Morel is stepping down after more than 14 years as global CEO of Wunderman, giving way to Mark Read, a digital leader at parent company WPP Group who added chairman responsibilities…

January 27, 2015, 2:08 PM EST

Tortoise Gets a Lift From a Very Fast Sports Car in Mercedes' Version of This Aesop's Fable The hare, like Bugs Bunny before him, comes up short

A new $100,000 sports car helps the tortoise beat the hare in Mercedes-Benz' Super Bowl ad, which the automaker posted on YouTube today. The ad, from Merkley + Partners in New…

January 26, 2015, 6:56 PM EST

Accounts in Review: Unilever Launches Massive Media Review While Ameriprise Briefs Finalists Miracle-Gro makes a cut, Extended Stay America stays put

Given that Unilever spends more than $5 billion in media globally each year, any change in its media assignments will be significant. But sources don't expect decisions in this blockbuster…

January 23, 2015, 7:22 PM EST

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