In its bid to become a bona fide player in the U.S., the fledgling network beIN Sport has a lot going for it: deep pockets (thanks to the backing of…
Specs Who (l. to r.) Creative director JulianBevan, strategic marketing director Benson Hausman, founder Daniel Fries,senior art director Laura Rieland What Creative, design and production company Where New York offices Capturing the essence of…
Mercedes-Benz won’t be among the auto nameplates returning to the Super Bowl next year. Don’t call the automaker a dissatisfied customer, however. Far from it. The auto brand still benefits…
The success of Wieden + Kennedy’s “The man your man could smell like” campaign for Procter & Gamble’s Old Spice is well-documented: explosive brand sales growth and a slew of…
Morgan Spurlock, the maker of Super Size Me, gets his cake and eats it, too, in his new documentary, Pom Wonderful Presents: The Greatest Movie Ever Sold. Recently screened at…
Unilever's creative agencies need to "move past their reliance on the 30-second spot" and focus more on social media efforts to keep up with modern consumers. So said Unilever's vp,…
Huffington Post co-founder Arianna Huffington today urged media companies to embrace the zeitgeist of consumer control and develop new ways to engage people who increasingly "want to be part of…
Based on signs of recovery in the economy, leaders at marketing services and media companies expect merger and acquisition activity to pick up significantly in 2010, according to an annual…
Motorola today confirmed that it has added Anomaly to its roster of creative agencies, and that the shop's first TV spot for its new client will appear on the Super…
NEW YORK JPMorgan analyst Alexia Quadrani is now predicting global ad spending to decline by nearly 6 percent this year, fueled by an anticipated 9 percent decline in the U.S.The…
