Sun Life Financial has briefed the finalists for its creative and media business, with final presentations slated for next month. Sources identified the contenders as Doremus, Connelly Partners and Allen &…
Marriott International is reviewing advertising for flagship brand, Marriott Hotels & Resorts, according to sources. The brand's annual media spending is estimated at $15 million. The incumbent, mcgarrybowen in New York, is…
Wieden + Kennedy beat back an unusually long list of finalists to win the Grand Effie tonight for its “Imported from Detroit” campaign for Chrysler. The winner emerged from a pack…
The appointment of Matt MacDonald and Ryan Kutscher as co-chief creative officers of JWT's New York office represents North American creative chief Jeff Benjamin's first big move since he started…
Saatchi & Saatchi shifted a top creative player to its New York headquarters and expanded the role of its strategic planning chief. New York chief strategy officer Claudine Cheever added responsibility…
Nascar executives visited several agencies—some with as few as 10 employees—in its search for finalists to pitch its advertising business. In the end, however, the racing giant opted for the…
Quick cuts and compressed action drive Saatchi & Saatchi's first ads for Kraft Foods' Capri Sun, which break today and play like movie trailers, down to the basso-profundo voiceovers. One ad…
Kevin Allen began his advertising career in account service but made his mark as a pitchman for McCann Erickson, helping win accounts such as Marriott, Lufthansa and, most famously, MasterCard.…
Can Arnold win its fourth pitch in four weeks? The Havas agency, which is on a mcgarrybowenesque roll, awaits a decision in Southwest Airlines' creative review after landing the creative accounts…
A perky, energetic character named “Trudy” is central to Roth Partners’ first work for True Lemon, a natural lemon flavoring for water that’s looking to steal share from bigger players…
