Andrew Gordon
Beema Rich Media to Cost Less
Brand Marketing
Beema Inc. aims to make procuring rich media a much quicker, and less expensive experience for companies, by opening an online rich-media store at its Web site.Co-founder and president Steven [...]
Report: Many E-Commerce Sites Shoddy
Brand Marketing
Fifty-three percent of e-commerce sites provide users with search results that are poorly organized, leaving potential customers confused. That’s just one of the conclusions from a new study by Vividence, [...]
Ask Jeeves Gives “Castaway” Home
Brand Marketing
In what could be an online advertising first, Ask Jeeves is changing its entire homepage to accomodate an ad for the movie “Castaway.”The movie arrives today on DVD and video, [...]
Yahoo! Gets A Little Blue
Brand Marketing
Yahoo! now has a lot more in common with Hustler and Penthouse than it used to.The popular portal has begun selling pornographic videos and DVDs. While its search engine has [...]
Y&R Buys SicolaMartin
Brand Marketing
The Young & Rubicam Advertising family just got bigger, with the arrival of its most recent acquisition, technology marketing agency SicolaMartin. SicolaMartin will keep its name and remain based in [...]