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Andrew Adam Newman

Want to Sell Men's Grooming Products? Hire an Athlete, Not a Hollywood Star

Guys prefer 'strong, virile' pitchmen

When it comes to endorsing beauty brands, actresses are a popular choice. Think Jennifer Lawrence for Dior, Eva Mendes for Estée Lauder and Keira Knightley for Chanel. But for selling,…

How the Build-Your-Own Meal Craze Is Reshaping Restaurants

Chipotle’s not the only game in town

As fast-food giants like McDonald's struggle to get their sizzle back, fast-casual restaurants like Chipotle and Shake Shack have flourished. Fast-casual revenue grew 13 percent in 2014, 10 times that…

Since the Ebola Scare, This Sanitizer-Dispensing Ad Company Has Been Cleaning Up

Terraboost Media saw usage increase as much as 650%

Sales of hand sanitizer surged during the Ebola scare, increasing about 56 percent in October 2014 over the previous year, according to data from IRI, a market research firm. But…

More and More, Marketers Venture Into Bathroom Humor

Looking for big laughs and brand recognition

Call it progress, or clutch your pearls. Bathroom humor that would have been rejected by network standards departments in earlier eras is now sailing through—and going viral. A Kmart spot in…

The Minority Report

Black athletes, musicians and actors figure more prominently in ad campaigns than ever, but the chances that African Americans actually created those ads are pretty slim.According to Bureau of Labor…

Pick a Pro: Rivals Play Media Match Game

Kate Manfull, a publicist in St. Louis, recently hit pay dirt for her client, Kathryn Sansone. An author, consultant and mother of 10, Sansone, who runs the Web site shapeup…

Apply Liberally: Consumers Use Products as They See Fit

Preparation H is generally not something you'd dab on while waiting in line outside a Manhattan dance club, but according to recent media coverage, that's exactly what some men are…

Profile: Steve Lambert

Steve Lambert, a conceptual artist and co-founder of the Anti-Advertising Agency, is, depending on your perspective, a wry cultural critic or a loose cannon who must be stopped.Such opposite reactions…

Talk Dirty to Me

In a new Cottonelle commercial, people fall on their butts while rollerblading, perch on bike fenders and sit on scorching car hoods. "The world can be tough on bottoms," intones…

Report: Hunter College Probe Slams Coach-Sponsored PR Class

NEW YORK A Hunter College Senate Committee's investigation of a Coach-sponsored PR class slams the college's administration on numerous academic freedom grounds and says that the PR practices taught in…

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