Allan Ripp | Adweek Allan Ripp | Adweek
Allan Ripp
Charmin 'Rolls Out' Bold New Native Ad Campaign Catchy tunes about a certain bodily function

Fifty years ago, Charmin bathroom tissues struck gold by launching TV spots in which the prissy grocer Mr. Whipple scolded his customers for squeezing the Charmin, only to be exposed…

February 28, 2014, 10:04 AM EST