NEW YORK -- Grey Global Group has purchased 360, the Atlanta shop that helped it win the estimated $120 million BellSouth account in December, sources said. Terms of the deal,…
Here at Adweek, the only thing we were dreading more than recapping 2001 in our Year in Review issue was revisiting those bleak 12 months yet again to select our…
Last week, when I returned to the office after Christmas, I rifled through the piles of holiday cards on my desk. Among the traditional well wishes, one stood out. Stuffed…
Few press releases manage to catch our attention let alone become the topic of conversation. But one notable exception arrived just last week.The headline read: "Verizon Appoints New Partnership of…
Compiling the annual Adweek Agency Report Cards issue feels like a marathon. We crunch numbers, fight over reels, debate the merits of hirings and firings, weigh shops' strengths and weaknesses.…
Bacardi on Monday assigned Margeotes|Fertitta + Partners to launch a global branding campaign for Bombay Sapphire gin in Europe and Asia. Billings were not disclosed.The shop won the estimated $15…
Imagine sitting in a dark room viewing endless hours of videotape evidence, emerging only to pore over reams of documents stuffed with facts and figures. There are contradictions to resolve,…
NEW YORK--Deutsch, the last of the big independent U.S.-based ad agencies, has agreed to be acquired by Interpublic Group of Cos., executives close to the talks confirmed.The deal is valued…
Nobody likes to lose. But how a player or team handles a defeat—especially a public and devastating one—tells you far more than you could ever learn by watching them celebrate…
Far from a busy season, it may be quieter than usual Remember when the summers were slow? Sexy, big new business pitches would be hard to come by, and…
