Alison Browe
MCI: LONG-DISTANCE ROMANCE
Brand Marketing
AGENCY: Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New YorkCREATIVE DIRECTOR: Ron BergerCOPYWRITER: Rich RothART DIRECTOR: Phil SilvestriDIRECTOR: Barry Young, Fahrenheit Films, New YorkCLIENT: MCIMCI puts rival AT&T on the defensive [...]
Interactive Media: Will It Eat Us? — Focus Group From The Decision Shop Finds Excitement . . . Tinged With Fear
Brand Marketing
NEW YORK – What do consumers want from interactive media? Unfortunately, the only people who could possibly provide an answer – consumers – don’t really understand the question.The usual savvy [...]