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Alfred Maskeroni

Amazingly, Everyone Loved McDonald's SXSW Food Truck. Well, Except All the Other Food Trucks [Video]

Most were lovin’ it, some not so much

Food trucks are everywhere in Austin. And now, there's a new kid in town. That new kid is McDonald's, the fast-food juggernaut and 2015 South by Southwest sponsor. As if people…

Take a Tour of HBO's Pretty Awesome SXSWesteros Game of Thrones Activation [Video]

Austin is swarming with interesting and weird activations at this year's South by Southwest. And HBO's Game of Thrones experience, cleverly named "SXSWesteros," is a particular standout.  HBO teamed up with design…

14 People Who Are So Over SXSW Before It Even Starts

Here we are, less than 24 hours from the spectacle that is SXSW. As the minions descend on Austin, and the rest of the world gawks from afar, there's a…

Phone Need a Charge at SXSW? Mophie and a Pack of St. Bernards Want to Help

Since we're still living in a world where unlimited phone batteries don't exist—and a world where dogs are still super awesome—cell-savior Mophie is coming to SXSW with a pretty unique…

Like Clockwork, These Brands Found Time for Absurd Tweets About the Apple Watch

By now you've heard all about Apple's new gadget—that futuristic iPhone accessory known as the Apple Watch. When the biggest brand in the world releases a new product, it's a…

TV Station Cuts to Traffic Reporter and He's Ordering McDonald's Instead

It's gotta be tough to work the traffic beat this winter on the East Coast. Well, here's a pretty hilarious video out of Baltimore, showing Fox 45's Candace Dold tossing…

Salvation Army Turns #TheDress Into a Powerful Domestic Violence Ad

You thought the dust had settled on #TheDress. But today, The Salvation Army in South Africa released what just might be the most harrowing take on the viral phenomenon—in the…

Vince Vaughn's Hilarious Stock Photos Were Made From These Equally Ludicrous Originals

By now, you've probably seen Fox and Getty's wonderful promotion for the movie Unfinished Business, with Vince Vaughn, Dave Franco and Tom Wilkinson posing for boringly clever stock photos. Well, it…

Watch This Design Wiz Make an Epic '80s Neon Laser Horse Step by Step in Photoshop

Everyone loves a good how-to. We were mesmerized by Aaron Draplin's sick design skills a few months ago. And now video tutorial site Lynda presents another killer demo.  To celebrate Photoshop's…

Vince Vaughn and Co-stars Pose for Idiotic Stock Photos You Can Have for Free

Stock photos have a bad rap. They're campy and cheesy and the butt of plenty of jokes. But what's great about them is they're often the catalyst for promotions or…

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