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Alfred Maskeroni

Why Ads Go Viral, and What Made Apple's 'Taylor vs. Treadmill' the Perfect Viral Spot

Unruly breaks down the science of sharing

  brightcove.createExperiences(); There's a lot of mystery around what makes a video go viral and the factors that can catapult content…

How the Budweiser Garage Brewed Up an Immersive Experience for SXSW Attendees [Video]

Anheuser-Busch pours itself into Austin

Virtual reality experiences have started to take over popular culture—if you want to be somewhere you can't be, well, there's a VR headset for that. But a virtual beer? Is…

Watch Fans Get Real Tattoos of Suicide Squad Characters at Warner Bros. SXSW Activation [Video]

A new level of loyalty

There is no shortage of immersive activations at South by Southwest this year, but none can boast an experience that literally stays with fans for the rest of their lives, like…

Meet the Ridiculously Cute Pets That Come to Work at L.A.'s Canine-Crazy Ad Agencies

Going to the dogs

Striking that perfect work-life balance can be quite the challenge for those of us with little ones at home, their slobbery faces pressed up against the window, waiting for mom…

Why Kenan Thompson Thinks Hillary Is a Muscle Implant and Ben Carson Is a Sleeping Pill

Plus, what to expect from Trump on SNL this weekend

Whether you support Donald Trump as a politician, genius showman, idiot—or all of the above—you might want to check out Saturday Night Live this weekend, as he is set to…

Mr. Robot's Sam Esmail on How Not to Get Hacked, and Which Old Logos He Loves

Brands are facing 'a real threat,' he says

In the wake of large-scale cyber attacks on corporations like Sony and Internet hives like Ashley Madison, there's no shortage of brand scandals caused by hackers. "The hacker community is a…

Minions Inspire Love and Hatred With Their Marketing Run Amok

They're freaking everywhere

It was all bound to happen because that's how the Internet works: First we prop big sensations up, and then we revel in their downfall. And that's exactly what has…

The 15 Oddest 'Advertising Agency' Stock Photos on Getty

They paint a weird picture of your business

Here at Adweek, we're often looking for stock photos to illustrate stories about the ad industry. And while we're certainly no strangers to the potential pitfalls of stock imagery, searching…

Celebrate 4/20 With Adweek's Trippy Supercut of Psychedelic Ads [Video]

All rolled up into a sensory spliff

For those of you who are celebrating what many consider to be cannabis' biggest holiday, we thought we'd try to accommodate your mind state. So, we cut together some of…

Ad of the Day: United Healthcare Reminds Us Why Dirty Dancing Is Best Left to the Pros

Might not be the time of your life

We've all been there—the opening chords of "(I've Had) The Time of My Life" from the Dirty Dancing soundtrack begin to play, and there's only one appropriate thing to do. Whether you're…

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