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Alfred Maskeroni

Take a Tour of HBO's Pretty Awesome SXSWesteros Game of Thrones Activation [Video]

Austin is swarming with interesting and weird activations at this year's South by Southwest. And HBO's Game of Thrones experience, cleverly named "SXSWesteros," is a particular standout.  HBO teamed up with design…

TV Station Cuts to Traffic Reporter and He's Ordering McDonald's Instead

It's gotta be tough to work the traffic beat this winter on the East Coast. Well, here's a pretty hilarious video out of Baltimore, showing Fox 45's Candace Dold tossing…

Conan Tours Taco Bell HQ, Visits the Test Kitchen and Ends Up Convulsing on the Floor

If you've ever seen late-night mastermind Conan O'Brien venture into the real world and interact with the commoners, you know you're in for a treat whenever it happens. Turns out the…

Holy Crap, This Guy Does a Freakin' Sweet Peter Griffin Impression

If you've ever watched Fox's animated classic Family Guy, you're familiar with the show's larger-than-life, not-quite-everyman, crass-but-lovable star, Peter Griffin. Well, this year at New York Comic-Con, Robert Franzese took to…

SNL Takes a Cold, Hard Look at Santa's Secrets in 'Serial' Parody

SNL is on fire lately, and this weekend's episode was no exception. So many gems. From Mike Myers bringing back über-villian Dr. Evil to comment on the Sony hack scandal…

GoPro and Taylor Swift Are the Butt of SNL's Jokes in Latest Parody Ads

Last week, we were treated to Jim Carrey's spot-on parody of Matthew McConaughey's Lincoln ad. This week, in addition to Prince's epic, face-melting musical performance, we were delighted by a…

They say imitation is the sincerest form of flattery. But when it comes to parodies of Matthew McConaughey's earnestly enigmatic Lincoln campaign, something tells me people are just making fun of the guy.

Bryan Cranston Acts Out Baseball's Greatest Moments in Fantastic Ad for the Postseason

As the Baltimore Orioles and the Washington Nationals became the first Major League Baseball teams to clinch a division last night, baseball fans, fairweather and hard-core alike, are gearing up…

Ad of the Day: 'First Kiss' Director Gets to Second Base With 'Undress Me' Sequel (SFW)

More awkward fun as strangers disrobe in Showtime promo

Who needs Tinder when Tatia Pilieva is making ads? The director of Wren's super-viral "First Kiss" ad (86 million views to date) moves to the next stage of intimacy in this…

7 Ways Television Marketing Is Big at SXSW

The game of shows battles it out

From experiential activations to free food and actual broadcasts, network and cable TV outlets have left their stamps all over Austin. It is clear that the marketing of television to…

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