Alexandre Mars
Voice: Big Brother as Your BFF
Performance Marketing
One of the things that most surprises me when talking to journalists about mobile and advertising is that the conversation hasn’t changed much since I founded Phonevalley in 2001.
Opinion: Importing Mobile Marketing Tools
Brand Marketing
It took nearly half a century for traditional media like TV and radio to secure a prominent place among marketers for their brand strategies. It took two decades for the [...]
Importing Mobile Marketing Tools
Performance Marketing
It took nearly half a century for traditional media like TV and radio to secure a prominent place among marketers for their brand strategies. It took two decades for the [...]