Alexandra Cahill

Arbitron to Speed Up Cell-Phone-Only Sampling

Arbitron now plans to accelerate its introduction of cell-phone-only sampling to 151 diary markets in spring 2009 and to all markets, with the exception of Puerto Rico, by fall 2009.…

TargetSpot's Nationwide Network Receives Arbitron Ranking

TargetSpot, the streaming media advertising company, has called on Arbitron to provide its network of over 600 stations with a comScore Arbitron Online Radio Rating. The ratings data will consist…