Alex Woodson
New Chief at CBS Interactive
Performance Marketing
NEW YORK CBS Corp. has elevated Quincy Smith from president to CEO of its CBS Interactive division as it completed its acquisition of CNET Networks. The company also named former [...]
NBC Signs On for VideoCensus
Performance Marketing
NEW YORK NBC will become the first broadcast network to make its show-specific streaming demographic data available through Nielsen Online’s VideoCensus. The first batch of this data will be released [...]
MySpace Gets Makeover
Performance Marketing
News Corp.’s MySpace said Friday that it would roll out a redesigned home page, TV player and other enhancements beginning next week. The social networking giant also will overhaul site [...]
MySpace Gets Makeover
Performance Marketing
NEW YORK News Corp.’s MySpace said Friday that it would roll out a redesigned home page, TV player and other enhancements beginning next week. The social networking giant also will [...]
Garrett Preps Online Dating Show
Convergent TV
NEW YORK Brad Garrett is making his foray into digital entertainment with Dating Brad Garrett, an online reality show he is starring in and executive producing. Dating hails from Sony [...]
MySpace Collaborates With Coelho
Brand Marketing
NEW YORK News Corp.’s MySpace is collaborating with best-selling Brazilian author Paulo Coelho to make a user-generated movie of his book The Witch of Portobello. Users can submit videos focusing [...]
Internet Week Kicks off in New York
Performance Marketing
Internet Week kicked off here with a Monday evening reception at Gracie Mansion. Speaking at the event, Mayor Michael Bloomberg remarked that, though other industries in New York are experiencing [...]
Coolspotters Links Celebs, Products
Performance Marketing
NEW YORK Coolspotters, a new Web site that presents products celebrities are using, launched Wednesday in beta with Pepsi signed on as the exclusive launch sponsor. The site, CoolSpotters.com, has [...]
MRC, Second City Form ‘Quarantine’
Convergent TV
NEW YORK Media Rights Capital and the Second City are partnering for an online comedy venture. The project, dubbed “The Second City’s Quarantine,” will launch this year and feature original [...]
WB Network Reborn Online
Convergent TV
NEW YORK Warner Bros. Television Group will launch TheWB.com as an ad-supported broadband home for its programming, new short-form series and related content. The site, which will debut in beta [...]