Photograph by Laura BarisonziMartine Reardon still remembers the point that's every marketer's worst nightmare: The brand's in trouble, and all eyes turn to the marketing department to do something. It…
Martine Reardon still remembers the point that's every marketer's worst nightmare: The brand's in trouble, and all eyes turn to the marketing department to do something. It was the end…
<< Previous page "She built an organization from the ground up," says CMO Peter Sachse. "We were changing a lot, but it was Martine's ability to take field reports, react to…
Under Armour is popping up in New York City. The Baltimore-based performance apparel and footwear company opened its first-ever pop-up store on Saturday (Dec. 5), in time for the holidays,…
With holiday shopping in full swing, consumers may find that retailers’ customer service leaves much to be desired, according to new research. The Retail Service Quality Index, to be released…
Charmin wants people talking about their toilet habits. The company has rolled out its annual luxury public restrooms in New York City’s Times Square, this time, incorporating an aggressive social…
Private label won over national brand in court this week as a jury ruled against Mead Johnson’s claims that a private label competitor’s infant formula was less nutritious than its…
A private label has scored a legal victory over a national brand. A jury this week ruled against Mead Johnson’s claims that a store-brand competitor’s infant formula was less nutritious…
Now Duane Reade pharmacy customers can get a movie with their next prescription pickup. It was announced today that Blockbuster Express kiosks would be installed in more than 200 Duane…
Daddy Yankee is helping Coors Light connect with Hispanic consumers. The brand is promoting the reggaeton star’s new single and album at a series of sponsored meet-and-greet events across the…
