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Alex Palmer
Martine Reardon, Macy's

Photograph by Laura BarisonziMartine Reardon still remembers the point that's every marketer's worst nightmare: The brand's in trouble, and all eyes turn to the marketing department to do something. It…

September 13, 2010, 7:28 AM EDT

Martine's Magic

Martine Reardon still remembers the point that's every marketer's worst nightmare: The brand's in trouble, and all eyes turn to the marketing department to do something. It was the end…

September 13, 2010, 12:00 AM EDT

Martine Reardon, Macy's

<< Previous page "She built an organization from the ground up," says CMO Peter Sachse. "We were changing a lot, but it was Martine's ability to take field reports, react to…

September 12, 2010, 8:41 AM EDT

Under Armour Opens NYC Pop-Up Store

Under Armour is popping up in New York City. The Baltimore-based performance apparel and footwear company opened its first-ever pop-up store on Saturday (Dec. 5), in time for the holidays,…

December 8, 2009, 12:00 AM EST

Report: Retail Customer Service Stinks

With holiday shopping in full swing, consumers may find that retailers’ customer service leaves much to be desired, according to new research. The Retail Service Quality Index, to be released…

December 7, 2009, 12:00 AM EST

Charmin Makes Bathroom Break Social

Charmin wants people talking about their toilet habits. The company has rolled out its annual luxury public restrooms in New York City’s Times Square, this time, incorporating an aggressive social…

December 4, 2009, 12:00 AM EST

Private Label Wins Legal Victory Over National Brand

Private label won over national brand in court this week as a jury ruled against Mead Johnson’s claims that a private label competitor’s infant formula was less nutritious than its…

December 3, 2009, 12:00 AM EST

PBM Wins Legal Victory Over Mead Johnson

A private label has scored a legal victory over a national brand. A jury this week ruled against Mead Johnson’s claims that a store-brand competitor’s infant formula was less nutritious…

December 3, 2009, 12:00 AM EST

Blockbuster Kiosks Play at Duane Reade

Now Duane Reade pharmacy customers can get a movie with their next prescription pickup. It was announced today that Blockbuster Express kiosks would be installed in more than 200 Duane…

December 2, 2009, 12:00 AM EST

AT&T Joins NYC & Company

Telecom giant AT&T has partnered with NYC & Company, the official tourism and marketing organization for the city of New York, on a two-year advertising agreement.  The deal provides AT&T…

December 1, 2009, 12:00 AM EST

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