Advertisement
Alan Wolk

Opinion: Field of Widget Dreams

There's a phenomenon whereby normally intelligent people at both digital and traditional agencies decide that people will embrace their new widget or app simply because they've built it. It's as…

Field of Widget Dreams

There's a phenomenon whereby normally intelligent people at both digital and traditional agencies decide that people will embrace their new widget or app simply because they've built it. It's as…

The Pitfalls of Nascar Blindness

Just four years ago, the late playwright Arthur Miller wondered, "How can the polls be neck and neck when I don't know one Bush supporter?"So it's been fairly amusing (to…

The Real Digital Revolution

The real digital revolution has nothing to do with advertising or marketing. In fact, it's the mortal enemy of both.Because the real digital revolution is about consumer empowerment, the ability…

You Are Not My Friend

Like a reformed tax-and-spend politician who's suddenly seen the light, ad agencies are busy telling anyone who'll listen that they're not about selling anymore.No, what they're into now is "storytelling"…

Advertisement