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Adweek Staff

Hispanic Agencies Eye Future

NEW YORK If anyone who attended the Association of Hispanic Advertising Agencies 23rd semi-annual meeting last week thought that marketing aimed at Latinos has flat-lined, it's the premise that's dead,…

Xbox Menu Serves Chicken

NEW YORK Crispin Porter + Bogusky preparing to test its ad characters' pop-culture appeal by taking them from commercials into video games. Burger King said next month it would begin…

Payne in Account Post

Cultivator Advertising & Design has hired Sara Payne as a senior account manager on Red Robin Gourmet Burgers, Keystone Resort, New Belgium Brewing and Oxford Spa. She reports to Matt…

M/J Puts Words in Play for Grocer

DALLAS McGarrah/Jessee has launched a radio campaign for Central Market to promote specific foods, beverages and occasions such as Valentine's Day, the agency said.The Austin, Texas, independent created a series…

Alltel Awards Creative to Hoffman

SAN FRANCISCO Independent Hoffman|Lewis defeated three other agencies to win creative chores on the $5 million Alltel Publishing account following a review, the agency said.The St. Louis office of San…

Charleston

CHICAGO Charleston|Orwig said it has named Lisa Ellegard director of marketing services. She is mainly tasked with developing new business strategy.Ellegard, 34, has worked as a relationship manager with Clarke…

Frazee at Ascent Media

Ascent Media Creative Services, a subsidiary of Liberty Media Corp., has named Bill Frazee to the newly created post of vice president, North America commercial services. Frazee will be the…

H

SAN FRANCISCO Hoffman|Lewis will break five new spots Tuesday for the Northern California Toyota Dealers' Association, some featuring longtime spokesman Steve Young, former San Francisco 49ers quarterback.Young, who has endorsed…

Y

DALLAS Yaffe|Deutser launches an image campaign this week for Memorial Hermann Healthcare System.The Houston agency won the account of the nonprofit healthcare provider in April 2002. Brad Deutser, president of…

A Kid At Heart

If you're wondering when Stuart Weitzman initially decided to become a shoe designer, you might want to look at his "childhood."Three new ads for the stylish footwear brand, from Korey…

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