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Adweek Staff
Puma, "Blam! Blam!"

Blending Jamaica's reputation as home to both quick sprinters and good music, the first spot in Droga5's latest campaign for Puma plays off the design of its Faas shoe to…

March 11, 2011, 12:00 AM EST

Lancome, "L'Absolu Nu"

Cosmetics ads really can be preposterous. In this new spot for Lancôme, directed by the famed photographer Mario Testino, we see Kate Winslet rolling around blissfully in the nude under…

March 10, 2011, 12:00 AM EST

Old Spice, "Fiji"

Do you need a vacation from your scent vacation? Wieden + Kennedy has taken the Old Spice guy, Isaiah Mustafa, around the world—from the beaches to the mountaintops—since he returned…

March 9, 2011, 12:00 AM EST

Denny's, "Always Open"

Branded entertainment is a perennial hit-or-miss affair, so it is always a joy to come across one that works. The problem with the genre is that it became the de…

March 8, 2011, 12:00 AM EST

Motorola XOOM, "Capsule"

Using the XOOM tablet is a lot like being in the cockpit of a well-apportioned intergalactic spacecraft from the future. That's the preposterous though visually impressive message delivered in this…

March 7, 2011, 12:00 AM EST

FedEx, "Change"

Using smart, versatile products means you're smart and versatile yourself. That simple notion has been a staple of advertising messaging for eons, and it works so well because it flatters…

March 3, 2011, 12:00 AM EST

Jameson Irish Whiskey, "Fire"

The latest Jameson spot from TBWA\Chiat\Day (and director Noam Murro) continues the brand's "Tall Tales" campaign to mythicize its founder, honoring the popular wisdom that fictional legends make for good…

March 2, 2011, 12:00 AM EST

Priceline "Department of Negotiation"

Priceline and ad agency Butler, Shine, Stern & Partners wisely continue their campaign featuring veteran actor and comedian William Shatner as "The Negotiator" in this new spot, set at headquarter…

February 28, 2011, 12:00 AM EST

Jim Beam "Parallels"

Liquor advertising is fast becoming a canvas for virtuoso acting performances. In 2009, we saw Robert Carlyle march his way through a five-minute, continuous-take Johnny Walker spot from…

February 15, 2011, 12:00 AM EST

NFL "American Family"

One of the best and most understated spots of Super Bowl XLV came from the National Football League and Grey. Instead of focusing on the drama of the game or…

February 7, 2011, 12:00 AM EST

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