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Adweek Staff

ESPN, "Opening Day"

Once again, baseball season is almost upon us. And with it comes this stirring (though at the same time, somehow also mock-stirring) spot from Wieden + Kennedy promoting ESPN's Opening…

Sprint, "Dictionary"

Sprint wants you to know that it—unlike its competitors—grasps the full meaning of the word "unlimited." So Goodby, Silverstein & Partners cut this "Dictionary" spot for its "Simply Everything" plan.…

Guinness, "Man Hug"

Gearing up for St. Patty's, Guinness’s latest campaign aims to school the less socially adept among its male clientele on the basic interactions they might be required to perform while…

Puma, "Blam! Blam!"

Blending Jamaica's reputation as home to both quick sprinters and good music, the first spot in Droga5's latest campaign for Puma plays off the design of its Faas shoe to…

Lancome, "L'Absolu Nu"

Cosmetics ads really can be preposterous. In this new spot for Lancôme, directed by the famed photographer Mario Testino, we see Kate Winslet rolling around blissfully in the nude under…

Old Spice, "Fiji"

Do you need a vacation from your scent vacation? Wieden + Kennedy has taken the Old Spice guy, Isaiah Mustafa, around the world—from the beaches to the mountaintops—since he returned…

Denny's, "Always Open"

Branded entertainment is a perennial hit-or-miss affair, so it is always a joy to come across one that works. The problem with the genre is that it became the de…

Motorola XOOM, "Capsule"

Using the XOOM tablet is a lot like being in the cockpit of a well-apportioned intergalactic spacecraft from the future. That's the preposterous though visually impressive message delivered in this…

FedEx, "Change"

Using smart, versatile products means you're smart and versatile yourself. That simple notion has been a staple of advertising messaging for eons, and it works so well because it flatters…

Jameson Irish Whiskey, "Fire"

The latest Jameson spot from TBWA\Chiat\Day (and director Noam Murro) continues the brand's "Tall Tales" campaign to mythicize its founder, honoring the popular wisdom that fictional legends make for good…

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