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Motorola XOOM, "Capsule"

Using the XOOM tablet is a lot like being in the cockpit of a well-apportioned intergalactic spacecraft from the future. That's the preposterous though visually impressive message delivered in this…

March 7, 2011, 12:00 AM EST

FedEx, "Change"

Using smart, versatile products means you're smart and versatile yourself. That simple notion has been a staple of advertising messaging for eons, and it works so well because it flatters…

March 3, 2011, 12:00 AM EST

Jameson Irish Whiskey, "Fire"

The latest Jameson spot from TBWA\Chiat\Day (and director Noam Murro) continues the brand's "Tall Tales" campaign to mythicize its founder, honoring the popular wisdom that fictional legends make for good…

March 2, 2011, 12:00 AM EST

Priceline "Department of Negotiation"

Priceline and ad agency Butler, Shine, Stern & Partners wisely continue their campaign featuring veteran actor and comedian William Shatner as "The Negotiator" in this new spot, set at headquarter…

February 28, 2011, 12:00 AM EST

Jim Beam "Parallels"

Liquor advertising is fast becoming a canvas for virtuoso acting performances. In 2009, we saw Robert Carlyle march his way through a five-minute, continuous-take Johnny Walker spot from…

February 15, 2011, 12:00 AM EST

NFL "American Family"

One of the best and most understated spots of Super Bowl XLV came from the National Football League and Grey. Instead of focusing on the drama of the game or…

February 7, 2011, 12:00 AM EST

Motorola "Empower the People"

Motorola today released another teaser for its 60-second Super Bowl commercial. As an earlier one suggested, XOOM is attacking Apple with themes from its storied Super Bowl “1984” spot. The…

February 4, 2011, 12:00 AM EST

Chevrolet "Al's Dealership"

One of the most anticipated returns to Super Bowl sponsorship this year is General Motors. GM is making a massive comeback play that starts during the pre-game and lasts all…

February 2, 2011, 12:00 AM EST

Honda "This Unpredictable Life"

Wieden + Kennedy and Nexus directing duo Smith & Foulkes, the team behind the 2005 award-show sweeper “Grrr” for Honda, are back with another lush animated production for…

January 31, 2011, 12:00 AM EST

Old Spice "I'm Back"

He’s baaaaaack. Yes, the mighty Isaiah Mustafa is back for Old Spice. In a teaser video for an upcoming campaign for the Old Spice Fresh Collection posted on the brand’s…

January 26, 2011, 12:00 AM EST