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Adweek Staff

Old Spice, "Fiji"

Do you need a vacation from your scent vacation? Wieden + Kennedy has taken the Old Spice guy, Isaiah Mustafa, around the world—from the beaches to the mountaintops—since he returned…

Denny's, "Always Open"

Branded entertainment is a perennial hit-or-miss affair, so it is always a joy to come across one that works. The problem with the genre is that it became the de…

Motorola XOOM, "Capsule"

Using the XOOM tablet is a lot like being in the cockpit of a well-apportioned intergalactic spacecraft from the future. That's the preposterous though visually impressive message delivered in this…

FedEx, "Change"

Using smart, versatile products means you're smart and versatile yourself. That simple notion has been a staple of advertising messaging for eons, and it works so well because it flatters…

Jameson Irish Whiskey, "Fire"

The latest Jameson spot from TBWA\Chiat\Day (and director Noam Murro) continues the brand's "Tall Tales" campaign to mythicize its founder, honoring the popular wisdom that fictional legends make for good…

Priceline "Department of Negotiation"

Priceline and ad agency Butler, Shine, Stern & Partners wisely continue their campaign featuring veteran actor and comedian William Shatner as "The Negotiator" in this new spot, set at headquarter…

Jim Beam "Parallels"

Liquor advertising is fast becoming a canvas for virtuoso acting performances. In 2009, we saw Robert Carlyle march his way through a five-minute, continuous-take Johnny Walker spot from…

NFL "American Family"

One of the best and most understated spots of Super Bowl XLV came from the National Football League and Grey. Instead of focusing on the drama of the game or…

Motorola "Empower the People"

Motorola today released another teaser for its 60-second Super Bowl commercial. As an earlier one suggested, XOOM is attacking Apple with themes from its storied Super Bowl “1984” spot. The…

Chevrolet "Al's Dealership"

One of the most anticipated returns to Super Bowl sponsorship this year is General Motors. GM is making a massive comeback play that starts during the pre-game and lasts all…

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