Online loyalty program FreeRide, New York, this week will launch DestinationPoints, a new section of its site that aggregates banners by category and rewards users who go to the section…
Home Network, the Redwood City, Calif.-based broadband Internet access company, has released the results of its first study of "rich media," the TV-like interactive ads that can only…
New York-based togglethis has created an animated "toggled show" for Lycos to launch in April. Lycos becomes the first portal to use togglethis e-mail animation technology to drive traffic…
Health and wellness store selfcare.com, Emeryville, Calif., has selected i-traffic, New York, to handle its Internet-based direct marketing. I-traffic will be responsible for the management of all online media…
Promote Rich Media With the goal of increasing the acceptance of multimedia ad units in the online advertising industry, New York-based media.com this week will launch…
R/GA Interactive, New York, this week will launch a redesigned e-business Web site for IBM, the first new project from the Armonk, N.Y.-based company since it consolidated its roster of…
Children's Television Workshop Online is making its first foray into the 6- to 11-year-old online market with its Kid City community, launching today. The ad-supported site, kidcity.org, features a…
American Interactive Media, New York, this week is launching new affinity-based ISPs, which will be supported with offline promotions by Silicon Alley's Eisnor Interactive. Michael Salaman, senior vice president…
Interactive8, New York, has just launched a revamped M&M's site and is kicking off a banner campaign promoting the site and a new flavor, M&M's Crispy Chocolate Candies. The…
BUGjuice.com, BMG Online's alternative music site, and Jones Soda Company, have formed a cross-branding promotion that further unites the two entities. It will feature six BMG artists on Jones…
