Adam McKibbin
GoPro’s Digital Marketing Is Even More Extreme Than You Imagined
From humble beginnings as a bulky 35mm camera to becoming one of the most successful tech gadgets in the marketplace, GoPro's rise has been as extreme as it's customers' need [...]
Video Game Makers Are Changing How They Engage Free Players
Over the past decade, many video games have moved toward a pay-to-play 'freemium' model. That is, users can download a playable version of the game for free, and then pay [...]
Smartwatches Are Giving Brands a New Edge on the Competition
Once derided by skeptics as a superfluous gadget, the smartwatch is now demonstrating its unique value to customers and marketers alike. Watch-wearers will soon be able to make purchases, track [...]