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Aaron Baar

Sunny Delight Shines for Carrafiello

CHICAGO Sunny Delight has named independent Carrafiello Diehl & Associates lead agency on its account, according to the shop. The Irvington, N.Y., agency had previously handled a test-market assignment for…

USAA to Deutsch

CHICAGO USAA, which provides financial services to people serving in the military, has awarded its $8 million account to Interpublic Group's Deutsch after a review, according to the agency.The Interpublic…

LensCrafters Focuses on Fashion

CHICAGO For most of its 30-year history, LensCrafters has been known for its blue-and-red clock logo and its ability to deliver prescription eyewear in under an hour. But over the…

Burnett Taps McHugh for GMC

CHICAGO Publicis Groupe's Leo Burnett has hired former Carmichael Lynch chief creative officer Peter McHugh to oversee the recently won GMC account. Additionally, the shop has appointed creative directors Jon…

Best Buy Home Life to BDM

CHICAGO Best Buy has tapped independent Barrie D'Rozario Murphy as lead agency to handle its Home Life business after a review, according to the company. The Minneapolis retailer's Home Life…

Citi Media Heads to MEC

CHICAGO Citi is set to consolidate media planning and print buying duties on its $100 million account at WPP Group's Mediaedge:cia, according to sources. The business had been at Publicis…

Publicis Buys Shop in India

CHICAGO Continuing a string of moves designed to bolster its operations worldwide, Publicis Groupe has acquired a majority stake in Delhi, India-based agency Capital Advertising.The acquisition adds another agency to…

BBDO in Minn. Enlists ECD

CHICAGO Omnicom's BBDO in Minneapolis has hired former Olson + Co. executive creative director Brian Kroening to fill a similar role at the shop, according to the agency.Kroening, 46, will…

Freeman Wins Bonefish

CHICAGO Bonefish Grill has selected Cliff Freeman and Partners to handle its $1 million advertising account, the company confirmed. In addition to advertising, he MDC Partners-backed New York agency…

Equinox Taps Fallon

CHICAGO Equinox Fitness Club has tapped Fallon as lead advertising agency for its expanding chain of health clubs, the agency confirmed.Though Equinox spent only $1 million on advertising last year,…

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